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HMH (Hospitality Management Holdings) has opened
two new hotels under its brand EWA Hotel Apartments in the UAE,
with a third expected to open soon in Oman.
While two of these EWA Deira Dubai and EWA
Hotel Ajman are located in the UAE, the third one EWA Hotel
Mahdha is in Oman.
Located in Deira Corniche, merely
10 minutes from Dubai International Airport,
EWA Deira Dubai lies within easy
reach of the citys key leisure and business landmarks. Nearly half of the
76 rooms and suites offer panoramic views of the
Persian Gulf. Other attractions include an all-day-dining
restaurant, lobby lounge, roof-top swimming
pool and business facilities.
Michel Noblet, President & CEO, HMH, said, The mid-market accommodations remain a niche segment
with very limited supply against significant demand. Of the vast
supply of hotel accommodation of 210,000 hotel rooms in the Middle
East region, the budget range accounts for a meager 3,000 rooms
while mid-scale a mere 11% thus offering massive
opportunities. Our strategy is to expand more in this lucrative
sector that holds and enormous potential for growth.
In addition to mid-market hotels, EWA offers
serviced apartments.
Michel said, Once the domain of business travellers, serviced
apartments now offer a stylish and spacious alternative to hotels,
ideal for both short and long-term guests and are often preferred
by GCC travellers.
GCC remains the key source market for the UAE.
In 2011 GCC citizens accounted for 1.8 million or 22.5 % of the
total 8 million guests in Dubai. Substantial growth was recorded
in visitors from Saudi Arabia (+56%) and Kuwait (+32%).
EWA Hotel Ajman features 108 apartments including 72 one-bedroom apartments and
36 two-bedroom apartments. Each unit offers a living
room, dining area and fully-equipped kitchen. In room amenities
include high-speed internet access, refrigerator, satellite TV,
iron / board, hair-dryer and tea / coffee station.
Ewa Mahdha Hotel boasts 48 rooms
and enjoys a secluded location
in the heart of the mountains, within easy reach of the burgeoning
community of Al Buraimi in Oman and Al Ain in the UAE. Designed as
a resort, with large rooms, suites and family-chalets, the
hotel caters for all types of customers, from those seeking a
getaway break to corporate customers seeking a venue with a
difference for meetings and events.
Our expansion
strategy is driven by growth in tourism in the region.
Destinations such as Oman, Dubai, Saudi Arabia and Qatar have seen
number of visitors go up recently which is great for any new hotel
development, Michel added.
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