HMH Opens Three More EWA Hotels

HMH (Hospitality Management Holdings) has opened two new hotels under its brand EWA Hotel Apartments in the UAE, with a third expected to open soon in Oman.

While two of these – EWA Deira Dubai and EWA Hotel Ajman – are located in the UAE, the third one – EWA Hotel Mahdha – is in Oman.

Located in Deira Corniche, merely 10 minutes from Dubai International Airport, EWA Deira Dubai lies within easy reach of the city’s key leisure and business landmarks. Nearly half of the 76 rooms and suites offer panoramic views of the Persian Gulf. Other attractions include an all-day-dining restaurant, lobby lounge, roof-top swimming pool and business facilities.

Michel Noblet, President & CEO, HMH, said, “The mid-market accommodations remain a niche segment with very limited supply against significant demand. Of the vast supply of hotel accommodation of 210,000 hotel rooms in the Middle East region, the budget range accounts for a meager 3,000 rooms while mid-scale a mere 11% thus offering massive opportunities. Our strategy is to expand more in this lucrative sector that holds and enormous potential for growth.”

In addition to mid-market hotels, EWA offers serviced apartments. Michel said, “Once the domain of business travellers, serviced apartments now offer a stylish and spacious alternative to hotels, ideal for both short and long-term guests and are often preferred by GCC travellers.”

GCC remains the key source market for the UAE. In 2011 GCC citizens accounted for 1.8 million or 22.5 % of the total 8 million guests in Dubai. Substantial growth was recorded in visitors from Saudi Arabia (+56%) and Kuwait (+32%).

EWA Hotel Ajman features 108 apartments including 72 one-bedroom apartments and 36 two-bedroom apartments. Each unit offers a living room, dining area and fully-equipped kitchen. In room amenities include high-speed internet access, refrigerator, satellite TV, iron / board, hair-dryer and tea / coffee station.

Ewa Mahdha Hotel boasts 48 rooms and enjoys a secluded location in the heart of the mountains, within easy reach of the burgeoning community of Al Buraimi in Oman and Al Ain in the UAE. Designed as a resort, with large rooms, suites and family-chalets, the hotel caters for all types of customers, from those seeking a getaway break to corporate customers seeking a venue with a difference for meetings and events.

“Our expansion strategy is driven by growth in tourism in the region. Destinations such as Oman, Dubai, Saudi Arabia and Qatar have seen number of visitors go up recently which is great for any new hotel development,” Michel added.

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