Worldhotels has entered into a strategic
partnership to create five branded hotels in the Philippines over
the next decade.
The cooperation agreement appoints Global
Hospitality Franchise System Inc. to provide consultancy and
marketing support to Worldhotels.
Worldhotels is currently on a fast-track to
developing its own branded hotel solution. The Worldhotel brand was launched last year in China,
Worldhotel Grand Juna Wuxi. It extended to India recently with the opening of
Worldhotel Turquoise Chandigarh.
“The branded hotel solution offers one of
the most flexible models in the world for upscale independent
properties and hotel groups. Adopting the Worldhotel brand enables
quality independent hotels to position themselves internationally
in the face of competition from global hospitality brands,” said
Roland Jegge, Worldhotels Vice President Asia Pacific. “As well as bringing significant recognition and exposure,
Worldhotels provides additional management and technical support
with the help of our partners during construction or renovation,
ensuring operations of international standard.”
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