With recent hotel openings in Ningbo, Sanya,
Yangzhou and Xian, Starwood has surpassed the opening of its 100th
operating hotel in China and has plans to open 15 additional
hotels by the end of this year.
With eight hotels already opened
in the first quarter of 2012, Starwood will open a total of 23
hotels in China in 2012, which is on pace with 2011 openings
making 2012 the second consecutive year the company has opened a
record number of hotels in the country in any one year.
"In addition to the record-breaking pace at
which we are opening hotels in China, we've signed 12 new deals in
the first three months of 2012 and Greater China accounts for 44% of our global pipeline driven by an ever-increasing
Chinese domestic travel market, as well as the fast-growing
international inbound market," said Frits van Paasschen, President
& CEO of Starwood Hotels & Resorts Worldwide, Inc. "Additionally,
China continues to be the richest source of new Starwood guests
with more than 600,000 active Starwood Preferred Guest members
which is up 62 percent from last year."
Starwood's landmark debut of The Great Wall Sheraton Hotel in
Beijing in 1985, China has now become Starwood's second largest
market in the world after the United States.
Looking ahead, Starwood's growth in China is being fueled by the power of its Sheraton and Westin brands and, increasingly, the
momentum of the company's mid-market brands - Aloft and Four Points by Sheraton
- which now boasts the company's second largest
pipeline in China behind Sheraton.
Sheraton is slated to
open nine new hotels across China in 2012, reaching a total of
nearly 80 hotels there by 2015. More than one-third of Starwood's
new hotels in China will fly the Sheraton flag, building on the
brand's 30-year legacy in the country.
In mid-September, the
iconic Sheraton brand will also celebrate the opening of the first
phase of the 3,863-room Sheraton Macau Hotel, Cotai Central which
will be the largest Sheraton, as well as the largest Starwood
hotel, in the world. The hotel will offer three restaurants with poolside
cafes, 20,000 sq m of meeting space and two outdoor swimming
will open four new hotels in China in 2012, resulting in a
portfolio of 18 properties in this key market by year's end,
extending the brand's reach in second and third tier cities. The
new Westin hotels will open in fast-growing cities across China, including Ningbo, Xiamen, Changbaishan and Taiyuan.
"About 70% of our hotel openings in Asia this year are in
China," said Simon Turner, President of Global Development for Starwood. "The incredible growth of our portfolio owes itself to
the strength of our brands, our strong teams, and the confidence from our investors and owners in delivering world-class hotels and
personalized services to our guests."
After a successful year
in 2011 opening St. Regis hotels in Tianjin, Sanya, and Shenzhen,
Starwood's Luxury Collection brand will open two hotels this year
- Twelve at Hengshan in Shanghai and The Royal Begonia on Hainan
Island, China's first Luxury Collection resort. The Luxury
Collection launched in China in 2010, with a suitably iconic
property - The Astor Hotel - in Tianjin.
Starwood Rolls Out
Global Starwood Personalized Travel to 1,100 Hotels Around the
Following the successful pilot in key gateway
cities across the globe, Starwood rolled out Starwood Personalized
Travel to its nearly 1,100 hotels worldwide. Chinese guests are
now able to experience personalized home-away-from-home touches,
including in-room tea kettles, slippers, translated welcome
materials and on-site translation services, as well as familiar
Chinese favorites like congee.
"With 100 million
outbound travelers by 2015, China will become a major global
travel force, and in fact, the largest travel market in the
world," said Miguel Ko, Chairman and President, Starwood's Asia
Pacific Division. "When they travel abroad, the Chinese will stay
with the hotel brands they know from home, which underscores the
significance of our growing footprint of flagship hotels in China
and its halo effect on Starwood's hotels around the world. Now
with the global roll out of Starwood Personalized Travel, we have
once again taken the global hospitality standard to the next level
- delivering personalized services to our Chinese guests anywhere
in the world."
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