Jetstar Japan Launches Promotion; Jetstar HK Aims for 2013 Launch

With its first flight scheduled for 3 July 2012, Jetstar Japan has unveiled its domestic fares.

The new airline – a joint venture between the Qantas Group, Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation – is offering 10,000 seats for just 1 yen, to everyday fares of up to 50% less than full service carriers.

“We were the first low cost carrier to fly to Japan, which gives the Jetstar brand the benefit of incumbency in this emerging domestic market,” said Jetstar Group CEO, Bruce Buchanan. “We announced Jetstar Japan with the promise of everyday fares that would be half of what domestic travellers were paying on full service carriers and today we’ve delivered. Our business model is based around sustainable low fares and across the Asia Pacific we’ve seen the potential this has to unlock new travel demand. This is the start of a far more dynamic domestic market in Japan.”

Mr Buchanan said Jetstar branded airlines had increased international services with Jetstar Asia recently adding capacity to Japan from Singapore and the Philippines, and Jetstar Airways operating new services from Darwin to Japan (via Manila).

“In an increasingly mobile region, providing more travel options is incredibly powerful in terms of building brand awareness and a Pan Asian customer base. These five new routes in Japan add to the brand’s critical mass and supports expansion into other markets like Greater China,” Mr Buchanan said.

The Qantas Group – parent company of Jetstar Airways Pty Ltd – also plans to invest in a new Hong Kong-based low cost carrier. Subject to regulatory approval, Jetstar Hong Kong will start flying to destinations including Japan in 2013.

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