Starwood’s Luxury Brands Partner Bentley Motors

Bentley Motors has signed a global partnership agreement with Starwood's St. Regis and The Luxury Collection Hotels & Resorts brands.

"Starwood's luxury brands continue to grow globally and so does the global nature of our guests," said Paul James, Global Brand Leader for the St. Regis and The Luxury Collection Hotels & Resorts. "We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style."

The St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand's flagship The St. Regis in New York.

In October 2011, St. Regis hosted a bespoke Bentley Italian Driving Tour for model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence.

"At Bentley, we are committed to maintaining our position as the definitive British luxury car company," said Joe Ashworth, head of customer relations at Bentley Motors. "It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognise the heritage of both brands, and with Starwood's Luxury Brands, we aim to broaden the appeal and experience of Bentley."

Through this partnership, Bentley staged its global media drive of the Continental Flying Spur in 2005 at The Gritti Palace, a Luxury Collection Hotel in Venice, Italy. In February this year, Bentley unveiled its newest Continental GT and GTC V8 at the award-winning Marques de Riscal, a Luxury Collection Hotel in Ilciego, Spain.

This month, The Luxury Collection and Bentley will co-host an inaugural Austrian driving program. The scenic Springtime Bentley Grand Tour from Vienna to Salzburg will last two days and will offer guests an incomparable way to experience the country.

The journey will showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The participants of the exclusive drive will have two astonishing options to explore the route through Austria - the Continental W12 and the Continental V8.

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