According to data from Pegasus Solutions, ADR
paid by leisure hotel guests climbed +9.2% in March over 2011,
beating the previous record of +8.3% set in December over 2010.
In North America, hotels benefited from a climb
of +8.5% in daily rates for leisure stays, which outperformed the
+7.3% record set in February.
Rate gains in the corporate market approximated
or surpassed year-to-date growth. Globally, ADR reached +4.5%,
overtaking year-to-date growth of +4.0%, and climbed to +6.5% in
North America, almost reaching the year-to-date growth of +6.8%.
Outside North America, corporate rates increased +1.8% while
leisure rates were up +3.9%.
“This month was once again highlighted by
remarkable rate performance, especially in the leisure sector,”
said Mike Kistner, chief executive officer of Pegasus Solutions
<http://www.pegs.com/> . “As bookings fell off the significant
surges we saw in 2011, it’s encouraging to see hotels holding to
and increasing rates to maximize revenue potential for current and
Leisure and corporate bookings decreased from
levels realized in March 2011, a month that saw double digit gains
in four of the six categories reported in The Pegasus View
(global, North America and outside North America for corporate and
leisure). Globally, corporate bookings dropped -7.5% relative to a
+25% increase a year before, with North America shrinking by -9.0%
compared to +20% in 2011. Outside North America, corporate volume
fell slightly less by -5.8% compared to growth of +32% in 2011.
For leisure travelers booking vacations, global
bookings fell -7.9% from gains of almost 10% in 2011. North
America booking volume dropped -9.0% compared to +10% in 2011.
Markets outside of North America were more resilient, decreasing
only -0.4% over more moderate growth margins in 2011 due to world
events like the Japan earthquake and Middle East/North Africa
Looking forward, global distribution system
(GDS) bookings on the book indicate steady increases in corporate
travel and sturdy rate growth. Leisure bookings have the potential
to progress beyond prior year in May and June with accompanying
rate growth expected.
Data reported in The Pegasus View
comes from billions of transactions processed monthly by Pegasus
Solutions. It reflects data drawn
from both GDS and ADS transactions, representing the business and
leisure markets respectively for approximately 90,000 hotels
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