Etihad Airways has signed a new, long-term
strategic partnership with Ireland’s Gaelic Athletic Association.
The multi-million dollar deal includes
sponsoring GAA’s Hurling All Ireland Senior Championship for the
next five years.
Etihad Airways will also become the naming
rights sponsor of the spectacular new Skyline landmark tourist
attraction at Croke Park, which will open in June 2012.
The 14-storey high Etihad Airways Skyline at
Croke Park involves a roof top tour of the stadium and includes
spectacular views of Dublin from five different viewing platforms
atop three stands, as well as a pitch-viewing cabin.
“I am delighted that we are
strengthening our relationship with the GAA and extending a
partnership that has worked so well for both organisations,” said
James Hogan, Etihad Airways President and Chief Executive Office. “Hurling is one of the world’s most remarkable sports
and it epitomises the passion of the Irish people who have also
been great supporters of Etihad Airways. This
strategic partnership is an example of the way we try to embed
ourselves into the local culture of our destination markets and
work with the local community.”
Airways’ marketing activity in the first year of its sponsorship
of the Championship was awarded the European Sponsorship of the
Year in the Business to Consumer category by the European
Sponsorship Association (ESA).
The ESA Awards are
the only pan-European sponsorship awards celebrating excellence
across all sectors - sport, culture, entertainment, media and
corporate social responsibility.
Late last year
Etihad Airways launched a major recruitment drive in Ireland,
hiring 59 new Irish employees to support its growth around
the world. The airline now has 108 Irish staff employed across its
global network, 22 of whom are based in Dublin.
This number is expected to grow in the coming months and more
company recruitment fairs are planned for April and July in both Dublin and Cork.
Etihad Airways has flown more than
753,000 passengers between Abu Dhabi and Dublin over the last five
years and currently operates 10 flights a week between the two
Other investments in Ireland have included
the opening of a premium lounge at Dublin Airport’s Terminal 2 in
February last year and a Line Maintenance Facility in June 2010.
See other recent news regarding: