[2011 HK Sevens:
Results] Results from a survey of spectators at the 2010
Hong Kong Sevens, commissioned by the Hong Kong Rugby Football
Union, indicate just how much of an impact the Cathay Pacific /
Credit Suisse Hong Kong Sevens has on Hong Kong.
one of the most popular weekend sporting events in the world
attracts tens of thousands of affluent overseas attendees who not
only generate direct economic benefit but also take away an
extremely positive impression of the city.
out, the Sevens attracted around 21,600 overseas spectators in
2010, just over 50% of the 40,000-seat capacity of the Hong Kong
The average overseas Sevens spectator reports
staying in Hong Kong for 6.3 days, roughly twice as long as other
visitors, and spends HK$10,040 on accommodation, shopping, dining,
and so on. This brings a direct economic benefit to Hong Kong of
nearly $220 million from overseas spending alone. When factoring
in local market expenditure over the course of the Sevens weekend
this figure would rise to considerably higher levels.
Based on the survey, Sevens attendees are typically in a
professional / managerial occupation with an income of US$135,000
per year (overseas attendees) or HK$70,200 monthly (Hong Kong
residents). Most are male (74%), married (63%) with children (80%
expressed high levels of satisfaction with their experience in
Hong Kong, with more than nine-tenths (92%) rating it 8, 9 or 10
out of 10. Importantly, 82% felt that the Sevens had enhanced that
Asked about their overall satisfaction with
the Hong Kong Sevens, more than four-fifths (83%) of spectators
gave it 8, 9 or 10 out of 10.
Among those who had
participated in other international sports events, such as the
World Cup, Olympic Games and Wimbledon, comparative satisfaction
levels of 8, 9 or 10 out of 10 were reported by 80% of
An astounding 99% of spectators would
recommend the event to friends and relatives, and 86% said they
were likely or certain to attend the 2011 Sevens.
overseas spectators at the 2010 Sevens, 43% were attending the
event for the first time, meaning that, given the high
satisfaction levels, the Sevens generates an annual flood of
positive experiences of Hong Kong among international travellers -
9,300 new visitors multiplied by large numbers of family, friends
and business contacts.
Moreover with satisfaction equally
high among local residents, the Sevens continues to reinforce
pride and confidence in Hong Kong, on display in thriving business
establishments across town for the duration of the event.
In the international melting pot that is the
Sevens, fully 94% of locally resident spectators consider the
event effective at promoting Hong Kong’s tourism industry, and 94%
say the Sevens effectively enhances Hong Kong’s image and
Warrick Dent, Head of Commercial,
Communications and Events of Hong Kong Rugby Football Union said,
“the survey highlights the tremendous value of the Sevens to Hong
Kong through both the substantial tourism revenue it brings in
each year and the iconic impression of the city that the event
generates. These 21,600 overseas visitors do not just visit Hong
Kong, they become a part of it over one of the city’s iconic
festival weekends, building an exceptional bond with the city.
Year after year, the Cathay Pacific / Credit Suisse Hong Kong Sevens
is our premier sporting event and the embodiment of Hong Kong as
Asia’s World City.”
Videos from the 2010 Hong Kong Sevens +
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