Project Phoenix, the Dubai-based business
aircraft sales organisation which specialises in the renovation
and conversion of airliners to VIP aircraft has chosen the Boeing
737-800 as the ideal candidate to enter the narrow-body airliner
conversion market. Its new venture will be known as The Phoenix
LBJ (Large Business Jet). The decision follows a six-month
technical evaluation of suitable airliners and a dialogue with
Having selected the 737-800, Project Phoenix has
issued an RFI (Request for Information) to several completion
facilities in Europe, Australasia and the USA, to undertake the
Several designs are being prepared including a
30-seat VIP version with private office and State Room as well as
a higher density Corporate version. Customers will be able to
choose the number of auxiliary tanks to be installed depending on
their operational range and payload requirements.
Project Phoenix President Mike Cappuccitti said
the group decided on the 737-800 owing to the type’s popularity
and strong likelihood that there will be an increasing number of
aircraft coming into the market.
“The aircraft has all the right attributes for
our program. It is a New Generation 737. It requires little in the
way of avionics upgrades. It has winglets and we can vary the
range and payload capability depending on our customer’s specific
needs.” he said.
A key market driver, the company believes,
will be the need for fiscal prudence in future VIP aircraft
purchases. “The Phoenix LBJ will represent outstanding value and
quality. It will be many millions of dollars less than comparable
new aircraft with no compromise in quality,” said
Project Phoenix Chairman John Lawson.
The company expects a full data package to be
available by late 2010 after a completion facility has been chosen
following the comprehensive RFP process.
Mike Creed, VP Business Development said, “We
anticipate an official launch at the 2010 MEBA show in Dubai but
we are ready to start preliminary discussions with interested
customers now. In fact, we already are talking to several
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