Fiji has kicked off 2010 with a 37.6% jump in
international visitor arrivals – the best figures the destination
has recorded for the start to a new year’s business since 2008.
Figures released this week by Tourism Fiji for
January 2010 show the destination attracted a total of 45,362
international visitors in January, a more than 9000 increase over
the 32,955 recorded for the same period in 2009.
The result is a huge cry from the massive drop the destination
experienced in January 2009 following heavy flooding, the natural
disaster seen as a catalyst for a massive drop in business.
Tourism Fiji CEO Josefa Tuamoto said while local
industry sales figures and feedback from the national tourist
office’s overseas based offices indicated Fiji’s business was
booming, the January 2010 result was far and away much higher than
he had anticipated.
“In 12 months we have gone from
one extreme to another. Last year we posted our worse ever figures
for a January period in recent times – today we are posting one of
our best ever,” he said.
Once again Australian
arrivals were one of the highlights with a total of 21,586
Australians visiting for the month. This represents a 65.2% jump
over the 13,070 visitor arrivals recorded for the same period in
New Zealand also registered a strong
performance with Kiwi visitor arrivals climbing 49.8% to reach
4,801 compared to the 3206 figure achieved last year and in the
process setting another January record.
from the UK/Europe increased by 22% while Fiji’s US business for
the period also showed good growth with a 4.1% increase.
The only markets not showing growth in January were the
Pacific Islands, Japan and not surprisingly Canada which Tourism
Fiji attributed to the fact that many Canadians may have opted to
stay at home to watch the 2010 Vancouver Winter Olympic Games.
Mr Tuamoto said the overall January result had
definitely set Fiji back on track and provided an excellent
platform with which to reach the targets Tourism Fiji has set
itself in 2010.
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