Visitor arrivals to Singapore registered 9.4%
growth to reach 971,000 in December 2009. Remarkably, considering
the global economic climate and other factors, this is the highest
visitor arrivals in a month ever achieved. FPT were estimated at
3.7 million days, a year-on-year growth of 5.3% in comparison with
Indonesia (214,000), Malaysia (111,000), P.R. China (88,000), Australia (84,000), and India (70,000) were
Singapore’s top five visitor-generating markets in December 2009.
These markets accounted for 58% of total visitor arrivals for the
month. In December 2009, Indonesia (+18.7%), Malaysia (+31.3%) and
P.R. China (+31.9%) registered their highest absolute growth out of
the top 15 markets in the Christmas festive season as compared to
the same period in 2008.
Gazetted hotel room revenue for the month was estimated at
representing a decrease of 7.1% compared to a year ago. Average
Occupancy Rate was at 80.4% for December
2009, posting a 7.4 percentage point increase over December
Average Room Rate for December 2009
was estimated at Sin$179, representing a decline of 17.2% over
December 2008. Revenue Per Available Room decreased by 8.8% to reach
Sin$144 in December 2009.
Hotel room revenue was estimated to reach Sin$132 million in
December 2009, a drop of 7.1% against December 2008. In
December 2009, the AOR of Mid-tier was 84%, reporting the largest
growth (+8.9 percentage points). The ARR of Upscale tier
was $202 in December 2009, recording the smallest decline of
14.0% compared to the same month last year. Hotels in the
Upscale tier saw the smallest decline (-6.1%) in RevPAR in
December 2009 to reach $161.
Arrivals in 2009
arrivals to Singapore reached 9.7 million in 2009, registering a
year-on-year percentage decline of 4.3%. Visitor days were estimated at 39.1 million days, a year-on-year decrease of 5.5%
in comparison with
January to December 2008.
From January to
December 2009, Indonesia (1,745,000), P.R. China (937,000),
Australia (830,000), Malaysia (764,000) and India (726,000) were
Singapore’s top five visitor-generating markets. These markets
accounted for over 50% of total visitor arrivals for 2009.
Among the top 15 markets, Malaysia (+18%), Vietnam (+10.9%),
Hong Kong SAR (+5.9%), Germany (+4.8%) and the Philippines
(+3.1%) registered growth in 2009 over 2008. Double digit
growth in Malaysia and Vietnam visitor arrivals can be
attributed, in part, to aggressive airline and marketing
promotions under the Singapore Tourism Board’s “2009 Reasons to
enjoy Singapore” global marketing campaign, as well as strong
growth in arrivals on low cost carriers.
In addition to being
affected by the global economic climate, Singapore’s tourism
sector saw visitor arrivals from South Korea, P.R. China and Japan
register the largest declines. Arrivals from South Korea were
affected by the weak Korean Won, coupled with the H1N1 outbreak, which also affected the Chinese market.
Cumulative tourism receipts for January to
December 2009 were estimated to reach Sin$12.4 billion, a decline
of 19% compared to the same period in 2008. Indonesia (Sin$2,123
million), P.R. China (Sin$1,403 million), Australia (Sin$934 million),
India (Sin$891 million) and Malaysia (Sin$673 million) were
Singapore’s top five markets in terms of tourism receipts for
2009. These markets accounted for 49% of total tourism receipts
during this period.
Strong growth in visitor arrivals from
Malaysia in the second half of 2009 resulted in an 11% growth
in tourism receipts. Japan (-30%), Philippines (-28%) and India (-27%) registered the largest declines in tourism receipts in
January to December 2009. The decline in tourism receipts
across these markets were due to weak travel sentiment and
lower discretionary spending.
During January to December 2009, total visitors’
spending on accommodation and shopping made up 22% and 25%
of total tourism receipts respectively. Compared to 2008,
shopping (Sin$3.1b) overtook accommodation (Sin$2.7b) as the
highest expenditure item.
Gazetted hotel room revenue was estimated at
billion, representing a decrease of 28.3% compared to a year
The overall average occupancy rate (AOR) from January to December
2009 was 76%, a drop of 4.6 percentage points compared to the
same period a year ago. The AOR for all tiers was also lower
compared to the same period last year, with the Economy tier
posting the largest decline of 7.2 percentage points. Overall
average room rate (ARR) reached Sin$191, a decline of 22.3%. The
Mid-Tier hotels registered the lowest decline (-26.2%).
result of both falling AOR and ARR, overall revenue per available
room (RevPar) declined by 26.6% to register Sin$146 in January to December 2009. All hotel tiers registered declines of over 25%
in RevPar versus a year ago. Overall room revenue reached
Sin$1.51 billion, a decline of 28.3% in January to December 2009,
compared to the same period in 2008. Across all hotel tiers, room
revenue of the Upscale tier showed the least decline (-25.3%) in
Singapore Visitor Arrivals in 2008 and
Singapore Visitor Arrivals in November 2009
See other recent news regarding:
Singapore Visitor Arrivals