According to data from research specialists - STR, the U.S. hotel
industry posted declines in all three key performance measurements
during April 2009.
In year-over-year measurements, the industry’s
occupancy fell 11.1% to end the month at 56.4%. The average daily
rate dropped 9.4% to finish the month at US$98.37 while revenue
per available room for the month decreased 19.5% to finish at
“While the industry’s performance continues to
struggle from an occupancy rate perspective, for the first time in
April there was some positive news,” said Mark Lomanno, president
of STR. “The transient weekend travel was positive for the month,
which means the weekend leisure travelers are at least beginning
to entertain the idea of coming back into the marketplace. I still
remain hopeful that the industry will see some relief this
The Top 25 Markets reported mixed results in the
three key performance metrics, ranging from single-digit increases
to double-digit decreases, in year-over-year results:
Detroit, Michigan, which reported flat ADR growth of 0.1% to
US$89.57 for the month, was the only market to avoid a decrease in
any of the key performance metrics.
Virginia, reported the smallest decrease in occupancy, which was
down 0.8% to 57.9%.
Three other markets also reported occupancy
decreases of less than 5%: New York (-4.7% to 79.7%);
Orlando, Florida (-4.3% to 69.9%); and Oahu Island, Hawaii (-1.8%
Chicago, Illinois, reported the largest decrease
in occupancy, which was down 20% to 55.3%.
New York (-25.5%
to US$203.58) and Chicago (-18.2% to US$115.29) reported the
largest ADR decreases.
Norfolk-Virginia Beach was the only
market to report a single-digit decrease in RevPAR, which was down
6.2% to US$45.49.
Six markets reported RevPAR decreases of
more than 25%: Chicago (-34.5% to US$63.75); New York (-29.0% to
US$162.17); Phoenix, Arizona (-28.0% to US$70.64); San Diego
(-27.2% to US$79.51); Boston, Massachusetts (-25.5% to US$85.34);
and Los Angeles-Long Beach, California (-25.5% to US$71.05).
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