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- 1. Thailand and MasterCard launch '72 Hours Amazing Thailand' Campaign
Thailand and MasterCard launch '72 Hours Amazing Thailand' Campaign. The Tourism Authority of Thailand (TAT) together with MasterCard has launched “72 Hours Amazing Thailand” – a dedicated campaign presenting a host of exciting activities and special privileges exclusively for MasterCard cardholders visiting Thailand.
- 2. IHG Signs Deal with AWC for 1,200+ Rooms in Thailand; First Property in Chiang Mai
InterContinental Hotels Group has signed an agreement with Asset World Corporate (AWC), one of Thailand's leading integrated lifestyle real-estate groups, to manage more than 1,200 rooms across Thailand, with the first property confirmed as the 306-room InterContinental Chiang Mai Mae Ping.
- 3. Europ Assistance Opens Office in Bangkok, Thailand
Europ Assistance has opened an office in Bangkok, Thailand. While the initial focus of the office will be on growing its local travel and medical network, Europ Assistance plans to offer its full suite of services in Thailand.
- 4. Thailand vs. Challenger TV to Hold Opening Event in Bangkok
Thailand vs. Challenger TV to Hold Opening Event in BangkokOrganized by Elite Boxing, the first of the Thailand vs. Challenger series will take place in March with Thailand vs France at Baan Klang Stadium in Pathum Thani. In May, Thailand takes on China at the Laguna Phuket, in July the Royal Cliff Pattaya is host to Thailand vs Russia, and then the Baan Klang Stadium is again a ma
- 5. Tourism Authority of Thailand to launch Seven Amazing Wonders of Thailand Campaign
Tourism Authority of Thailand to launch Seven Amazing Wonders of Thailand Campaign. The Tourism Authority of Thailand has segmented and regrouped its core national tourism products into a seven-point package that will be marketed worldwide under the banner of Seven Amazing Wonders of Thailand. Approved after the annual marketing meeting of TAT in the beach resort of Cha Am last wee
- 6. Thailand Needs to Get its Brand Image Right
Thailand Needs to Get its Brand Image Right. Does Thailand's brand, Amazing Thailand still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok-based global branding agency, told travel industry leaders that Amazing Thailand, first announced in 1997, needs to change.
- 7. TCEB Launches Global Campaign - Thailand Connect
The Thailand Convention and Exhibition Bureau has launched 'Thailand Connect', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination. The campaign will focus on three pillars: diversity of Thai destinations, business opportunities, and the quality of Thailand's MICE professionals. It is acc
- 8. Thailand to Relaunch Elite Card
The Tourism Authority of Thailand is planning a global relaunch of the Thailand Elite Card in June. The Thailand Elite card project is designed to attract high net worth individuals and encourage them to make repeat visits to Thailand, whether for business or leisure.
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