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- 1. Thailand and MasterCard launch '72 Hours Amazing Thailand' Campaign
Thailand and MasterCard launch '72 Hours Amazing Thailand' Campaign. The Tourism Authority of Thailand (TAT) together with MasterCard has launched “72 Hours Amazing Thailand” – a dedicated campaign presenting a host of exciting activities and special privileges exclusively for MasterCard cardholders visiting Thailand.
- 2. Thailand vs. Challenger TV to Hold Opening Event in Bangkok
Thailand vs. Challenger TV to Hold Opening Event in BangkokOrganized by Elite Boxing, the first of the Thailand vs. Challenger series will take place in March with Thailand vs France at Baan Klang Stadium in Pathum Thani. In May, Thailand takes on China at the Laguna Phuket, in July the Royal Cliff Pattaya is host to Thailand vs Russia, and then the Baan Klang Stadium is again a ma
- 3. Tourism Authority of Thailand to launch Seven Amazing Wonders of Thailand Campaign
Tourism Authority of Thailand to launch Seven Amazing Wonders of Thailand Campaign. The Tourism Authority of Thailand has segmented and regrouped its core national tourism products into a seven-point package that will be marketed worldwide under the banner of Seven Amazing Wonders of Thailand. Approved after the annual marketing meeting of TAT in the beach resort of Cha Am last wee
- 4. Thailand Needs to Get its Brand Image Right
Thailand Needs to Get its Brand Image Right. Does Thailand's brand, Amazing Thailand still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok-based global branding agency, told travel industry leaders that Amazing Thailand, first announced in 1997, needs to change.
- 5. TCEB Launches Global Campaign - Thailand Connect
The Thailand Convention and Exhibition Bureau has launched 'Thailand Connect', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination. The campaign will focus on three pillars: diversity of Thai destinations, business opportunities, and the quality of Thailand's MICE professionals. It is acc
- 6. Thailand to Relaunch Elite Card
The Tourism Authority of Thailand is planning a global relaunch of the Thailand Elite Card in June. The Thailand Elite card project is designed to attract high net worth individuals and encourage them to make repeat visits to Thailand, whether for business or leisure.
- 7. Khiri Travel to Promote Golf Itineraries in Thailand
Khiri Travel Thailand has announced that it is to start promoting golf itineraries in Thailand, but will only usie courses that try to help the environment and the community. The initiative has been made possible by a partnership between Khiri Travel Thailand and Business Golf Thailand (BGT), founded by Professional Golf Association player Karl Hans, a 25-year PGA golf professional
- 8. Short-Term concern for Thailand's International Visitor Arrivals
Short-Term concern for Thailand's International Visitor Arrivals. With over 50% of tourists to Thailand - and over 60% of Japanese - being repeat visitors, she said that Thailand would continue to gain valuable business by being a gateway hub to the Mekong region. For example, over 87% of all visitors to Myanmar enter from Thailand. In addition, the newly appointed Governor told th
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