Thailand and MasterCard launch '72 Hours Amazing Thailand' Campaign

The Tourism Authority of Thailand together with MasterCard has launched “72 Hours Amazing Thailand” – a dedicated campaign presenting a host of exciting activities and special privileges exclusively for MasterCard cardholders visiting Thailand.

Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing, Tourism Authority of Thailand, said, “72 Hours Amazing Thailand offers a new way for tourists to explore the beauty of Thailand within 72 hours. The campaign introduces customized travel routes and activities for MasterCard cardholders, as well as showcases a collection of Thailand’s newest and most stylish resorts and hotels, hip shopping destinations, luxurious pampering hideaways, chic dining outlets and top golf courses.”

“We are targeting the 72 Hours Amazing Thailand campaign at the mass affluent consumer, aged over 25 years old, who enjoys traveling and experiencing new places which are in vogue in Bangkok and its surrounding areas,” Mrs. Rerngronasa added.

As part of the campaign, an English language guidebook - “72 Hours Amazing Thailand” - will be produced for tourists.

According to the latest MasterIndex of Travel (H2 2007) by MasterCard Worldwide, Thailand is among the most preferred personal travel destination for Singaporeans.

Ms. Eileen Wee, Vice President and Country Manager for Thailand, MasterCard Worldwide said, “The 72 Hours Amazing Thailand campaign launched by Tourism Authority of Thailand enables visitors to fully enjoy and experience the natural beauty of Thailand, as well as the many attractive offerings and exceptional service that this tourism paradise has to offer to the sophisticated, style-conscious traveler of today. The campaign is an example of how Thailand constantly refreshes itself as a travel destination.”

Until the end of August 2008, customers making transactions with their MasterCard cards will receive up to 50% off their purchases at over 200 leading hotels and resorts, shopping centers, beauty and nail spas, fine dining restaurants, golf courses and retail outlets in Thailand, in addition to a range of other privileges. 

MasterCard cardholders can also indulge in the best spa destinations such as S Medical Spa – one of only two medical spa retreats in the world with the Hydrotherapy 7 in 1 with Shirodhara – an integrated treatment that cares for the mind, body and soul. Services include purification programs, holistic massage and body work, hydrotherapy and full-day wellness programs. MasterCard cardholders also receive VIP treatment at the Banyan Tree Spa at the Banyan Tree Hotel Bangkok - an ideal sanctuary for physical and spiritual well-being.

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