The Thailand Convention and Exhibition Bureau
has launched 'Thailand Connect', a global marketing campaign
designed to make it easier for corporate buyers and meetings
organisers to sell Thailand as a premier MICE destination.
The campaign will focus on three pillars:
diversity of Thai destinations, business opportunities, and the
quality of Thailand's MICE professionals.
It is accompanied by a number of specific
promotional packages that will extend financial support to MICE
events and delegates attending MICE events in Thailand, depending
on their country of origin and duration.
Mr Nopparat Maythaveekulchai, TCEB's President,
said that the new "Connect" campaign is designed to help Thailand achieve a 2014 target of 987,000 MICE visitors from abroad, with
revenues projected at 96.9 billion baht (US$3.2 billion), up respective 5% and 10% over the figures projected for 2013.
help TCEB enhance the global visibility of the Thailand brand as
part of the Five-Year Master Plan (2012-2016) and its three key
strategies - Win, Promote and Develop.
"The key word here
is "Connect". We believe that Thailand can "Connect" extremely
well with global buyers by offering a combined package of three
Unique Selling Propositions," Mr. Nopparat said.
1. Diversity of Destinations.
strategic location at the heart of Asia, together with convenient
facilities and infrastructure, offer visitors an extensive choice
of venues covering five 'MICE Cities' (Bangkok, Pattaya, Phuket,
Chiang Mai and Khon Kaen). Six international airports Connect to
190 destinations worldwide with over 500 flights per day. Nine
conference and exhibition venues offer a combined total exhibition
space of 222,984 square meters.
ASEAN's second largest economy is poised to
play a leading role in the forthcoming unified regional market of
the ASEAN Economic Community, or AEC in 2015. Economic integration
will remove trade barriers and bring free transfer of goods, services, skilled labor, trade and investment amongst the ASEAN
population of almost 600 million. Thailand is a production and
export base for key industries such as automotive and industrial
components, computers and IT, energy, rubber and plastics. In
addition, Thailand's free trade agreements with 11 countries will
create more business opportunities.
ICCA ranked Thailand as worldwide No. 1 by number of
international meetings, while UFI ranked Thailand No. 1 by number
of international exhibitions.
Mr. Nopparat, said, "The MICE
industry has always played a key role in driving the broader
economy, earning revenues of approximately 80 billion baht or
about 2.66 billion U.S. dollars per year. During the 2013 fiscal
year, from October 2012 to August 2013, Thailand welcomed 993,072
MICE travelers, with revenues of over 86,280 billion baht (US$
2.87 billion). Top MICE visitors were from the conventions
industry (318,663 visitors), followed by incentives travelers
(247,888 visitors), corporate meetings (237,701 visitors) and
exhibitions (188,820 visitors)."
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