ASIA Travel Tips .com

   

 

Tourism Authority of Thailand to launch Seven Amazing Wonders of Thailand Campaign

Search ASIA Travel Tips .com Monday, 23 July 2007

The Tourism Authority of Thailand has segmented and regrouped its core national tourism products into a seven-point package that will be marketed worldwide under the banner of “Seven Amazing Wonders” of Thailand.

Approved after the annual marketing meeting of TAT in the beach resort of Cha Am last week, the new campaign is designed to help attain a target of 14.8 million international visitor arrivals in 2007 and 15.7 million in 2008. The domestic tourism target is 82 million trips in 2007 and 83 million trips in 2008.

TAT Governor Mrs Phornsiri Manoharn said, “The new planning focus takes into account the many influencing factors at the global, regional, and local levels, ranging from changes in consumer behaviour, the impact of oil prices to branding and low-cost airlines.”

Mrs Phornsiri noted that the new campaign will be underpinned by the strong branding slogan “Amazing Thailand” which proved hugely successful in 1998/99 and underscores the country’s image as a peaceful, hospitable country and a year-round tourism destination with high quality of value-for-money products and services.

The “Seven Amazing Wonders” theme products are as follows: 

Thainess: “Experience the Art of Thai Living” - which refers to traditional Thai hospitality, lifestyle and friendliness of the people.

Treasure products: “Land of Heritage and History” - covering the World Heritage sites and historical places, temples, and Thai museums. 

Beaches: “Fun, Sun, Surf and Serenity of Thai Beaches” - the long-standing popularity of Thai beach resorts for international and domestic tourism.

Nature: “Encounter the Sheer Beauty of Thai Nature” - focus on conservation and environment, and market Thai products within the framework of the worldwide attention being paid to global warming.

Health and Wellness: “Land of Healthy Smile” - a rapidly growing market, highlighting Thailand’s preventive and curative therapies.

Trendy: “Excite Yourself with a Myriad of Thai Trends” - targetted at the new generation of young travellers, and covering the new boutique hotels, shopping centres, restaurants, nightlife, and entertainment.

Festivities: “Enchant Yourself with International Festivities in Thailand”- the ‘sanuk’ (fun) factor, featuring popular Thai events and festivals such as the Phuket Regatta, Elephant Polo, etc.

The 18 main markets which are targeted for intensive promotions are mainly in Asia Pacific, East Asia and Europe regions. Among the 20 emerging markets with strong growth potential are Vietnam, the Philippines, Indonesia, Russia and CIS countries, East Europe, the UAE, and Saudi Arabia.

This year, TAT is to open offices in Dubai, Moscow and Vietnam, all of which are generating promising growth. It is also working actively in China which is projected to become Thailand’s top source of visitor arrivals by the end of this decade, overtaking both Malaysia and Japan.

Mrs Phornsiri said the core focus will be on attracting “quality tourists with high yield.” A lot of time and effort is to be directed at enhancing TAT’s e-marketing abilities through websites, blogs, discussion forums, travel clubs, mobile phone messages, etc, especially to reach the high-end target group in places like Japan, Australia and the US.

She said, “The fact that 60% of total arrivals are repeat visitors opens up excellent opportunities to attract more visitors by getting our loyal guests to recommend Thailand to more friends and colleagues.”

One key component of the campaign will be the nine Royal Discovery Initiative projects, all conceptualised and created by His Majesty the King and members of the Royal Family as part of Thailand’s “sufficiency economy” practice.

Mrs Phornsiri said, “This year, we are commemorating His Majesty the King’s 80th Birthday Anniversary. His Majesty is the world’s longest reigning monarch and within two years, will become the longest reigning monarch in world history. This will be another cause for glorious celebration.”

The nine Royal Discovery Initiative projects cover areas such as agriculture, occupational training, education, traditions and culture.

See other recent news regarding: Thailand, Tourism, Visitor Arrivals, Marketing

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with Mr. Fumihiro Sakakibara, General Manager - Japan, Macao Government Tourism Office. Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. Exclusive HD video interview with Mr. John R. Rolfs, General Manager of The Ritz-Carlton, Tokyo and Vice President Japan & Korea. In this interview, filmed in a luxurious suite at The Ritz-Carlton, Tokyo on Sunday, 24 September 2017, we ask Mr. Rolfs to tell us more about the property.
Macao Tourism Update Aviation: AirAsia and Emirates The Ritz-Carlton, Tokyo
What exactly is going to happen to The Dusit Thani Bangkok hotel, when will it close, what about the staff, when will the new Dusit Thani Bangkok open and what will it be like? In this exclusive HD video interview with Ms. Sukanya Janchoo, General Manager of The Dusit Thani Bangkok, Steven Howard of TravelNewsAsia.com asks Khun Sukanya about the hotel, its markets, RevPAR and these major changes. Travelodge Hotels Asia’s Brands and Expansion Plans - Exclusive HD Video Interview with Stephen Burt, Chairman. Exclusive HD video interview with Alejandro Bernabe, Group Director of Avani Hotels and Resorts. We talk about Avani Hotels' future plans and what exciting new developments are in the pipeline. You will also learn that Avani is about to announce a new sub brand, is currently building its first resort with private pool villas and what the group's position is on new technology.
Dusit Thani Bangkok Travelodge Hotels Asia Avani Hotels & Resorts
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER

Latest Travel News
Advertising
Advertising

 
Copyright © 1997-2017 ASIATravelTips.com/TravelNewsAsia.com