The Tourism Authority of Thailand is planning a
global relaunch of the Thailand Elite Card in June.
Elite card project is designed to attract high net worth
individuals and encourage them to make repeat visits to Thailand,
whether for business or leisure.
TAT and Thailand Privilege Card (TPC) are projecting about 1,300 new
members within the first year after the launch, with about half
expected before the end of 2013. The countries targetted in the
first phase of the membership drive are China, Hong Kong, Taiwan,
India, Russia, and the ASEAN and Commonwealth of Independent
States (CIS) countries.
Under the revamped membership
terms and conditions, cardholders will be able to join up for an
initial down payment fee of two million Baht followed by a 20,000
Baht annual fee over a 20-year validity period. Cardholders will
be eligible for a five-year Multiple Entry Visa to Thailand and a
one-year stay privilege per visit.
They will also be able
to avail of the Thailand Elite Personal Assistance (EPL) at
Suvarnabhumi Airport and Phuket Airport, including a fast-track
channel at the immigration counters and airport transfers by BMW
series 7 limousines. They will also have a 24-hour call centre
access for any special assistance.
One of the most
important privileges is usage of high-standard, five-star golfing
and spa facilities 24 times per calendar year.
Mr. Suraphon Svetasreni, Governor of the Tourism
Authority of Thailand, and Chairman of the Board of the Thailand
Privilege Card (TPC) said, “The Thailand Elite Card will go a long way
towards helping TAT raise the level of visitor arrivals to new
heights. It will certainly be good for our luxury hotels, boutique
properties, shopping malls and the many niche-market products that
we are now focussing on.”
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