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1. CX, EK, LH and SQ Join Airbus Routehappy Alliance
Airbus has teamed up with Routehappy, a merchandising content platform for flight shopping, to accelerate the transformation of flight shopping from what it describes as “commoditized to differentiated”. Four of the world’s leading carriers: Cathay Pacific, Emirates, Lufthansa Group and Singapore Airlines have already joined the Airbus Routehappy alliance.
2. ATPCO and Routehappy - Interview with Robert Albert at IATA AIR Symposium 2019
Robert Albert founded Routehappy in 2011 in New York, USA. The company was acquired by ATPCO in February 2018 and fully integrated in February 2019. In this interview, filmed on 29 October at the IATA Airline Industry Retailing Symposium (AIRS) in Bangkok, Steven Howard of TravelNewsAsia.com asks Robert to give us an update on the company, NDC, NGS and the industry in general.
3. Sabre to Integrate Airline Content from Routehappy Hub into Booking Platforms
Sabre is to integrate airline content from Routehappy Hub into its booking platforms. The partnership is aimed at giving travel consultants more relevant information to help them advise travelers on the growing range of airline amenities and featured products.
4. Kayak to Integrate Routehappy's Rich Content
Kayak has signed a multi-year retailing agreement with ATPCO that will see it integrate all three Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) into its portfolio of travel brands.
5. Sabre Signs New Retailing Agreement with ATPCO
Sabre has signed a long-term retailing agreement to distribute ATPCO’s Routehappy content. The new distribution scope includes Sabre’s air shopping APIs and direct airline shopping and merchandising solutions, in addition to Sabre global distribution system (GDS).
6. Russia’s Sirena Travel Signs Multi-Year Retailing Agreement with ATPCO
Sirena Travel, a leading GDS and technology provider in Russia, has signed a multi-year agreement with ATPCO and subscribed to the company Routehappy’s Rich Content.
7. Wego Signs Retailing Agreement with ATPCO
Wego has signed a retailing agreement with ATPCO. Wego will integrate Routehappy Rich Content to enhance flight shopping displays across its meta-search site in 22 languages including – English, Chinese, Japanese, Korean, and Arabic.
8. ATPCO Launches New Rich Content Format: Structured UPAs
ATPCO has launched a new format of Routehappy Rich Content called Structured UPAs (Universal Product Attributes). With the introduction of Structured UPAs, airlines and channels now have greater flexibility in how they display essential retailing content using more comparable, concise, and sortable data that can be presented to emphasize objective content over images.

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