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1. Park Hotel Group Launches Loyalty Programme
Park Hotel Group has launched Park Rewards, a loyalty programme that rewards corporate bookers, staying guests as well as those using just the F&B outlets. The programme is free to join and will be made available in two phases.
2. Etihad Airways Acquires 75% Stake in Alitalia Loyalty
Etihad Airways has acquired a 75% stake in Alitalia Loyalty S.p.A, the owner and operator of MilleMiglia, Alitalia’s frequent flyer program. Alitalia will retain the remaining 25% stake. Alitalia Loyalty will become part of Global Loyalty Company (GLC), a loyalty company that allows Etihad Airways and its partners to target the global loyalty market more effectively, whilst driving
3. Robin Korman joins Wyndham as SVP Loyalty Marketing and Strategic Partnerships
Robin Korman joins Wyndham as SVP Loyalty Marketing and Strategic Partnerships. As the Senior Vice President of Loyalty Marketing and Strategic Partnerships, Robin Korman will be responsible for the development and management of the company’s loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances.
4. Global Loyalty Program Survey Results Indicate Trends for 2011
Global Loyalty Program Survey Results Indicate Trends for 2011. Loylogic, a provider of loyalty technology solutions, has unveiled the results of the 2010 Frequent Traveler Survey, undertaken to better understand frequent travelers' opinions towards their current loyalty programs and reward redemption. The results of the survey indicate a shift in satisfaction of rewards currently
5. Technology and Data Hold Key to Hotel Guest Loyalty
Nearly two-thirds of leisure travelers and more than half of business travelers hold no loyalty to a particular hotel brand, and a majority of travelers are willing to share personal data to ensure hoteliers can meet their individual preferences, the study finds. To capture guest loyalty, hoteliers must reimagine their loyalty program and learn how to harness customer data and insi
6. Etihad Guest Appoints Yasser Al Yousuf as MD
Yasser Al Yousuf has been appointed as Managing Director of Etihad Guest, Etihad Airways’ and its partners Air Serbia, Air Seychelles and Etihad Regional, loyalty program. Etihad Guest is one of the existing programs within Etihad Airways’ new loyalty business, Global Loyalty, which holds majority stakes in other airline loyalty programs, including topbonus (airberlin), Jet Privile
7. Amadeus Acquires Hitit Loyalty
Amadeus has acquired the CRM and loyalty solutions division of Turkey-based Hitit Computer Services. The acquisition will result in Hitit Loyalty’s operations becoming fully integrated into Amadeus’ Airline IT business. At present more than half of Hitit Loyalty’s existing customers are also Altéa users.
8. Premier Hotels Enhances Loyalty Program with Libra OnDemand
Premier Hotels Enhances Loyalty Program with Libra OnDemand. One of Ukraine’s leading luxury hotel brands, Premier Hotels, has upgraded its Premier Club loyalty program with Libra OnDemand and its suite of web-based applications. Libra OnDemand enables hoteliers to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand bu

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