Robin Korman joins Wyndham as SVP Loyalty Marketing and Strategic Partnerships

Wyndham Hotel Group has appointed Robin Korman to oversee Wyndham Rewards, one of the world’s largest lodging loyalty programs with more than 6,000 participating hotels in over 20 countries.

As the Senior Vice President of Loyalty Marketing and Strategic Partnerships, Korman is responsible for the development and management of the company’s loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances.

“Robin is an accomplished marketing executive with a wealth of experience in the loyalty arena,” said Flo Lugli, Wyndham Hotel Group’s executive vice president of marketing. “Her proven track record for driving multi-million dollar revenue growth will serve Wyndham Hotel Group well.”

Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company’s multi-billion dollar partner credit card portfolio, including development and repositioning of new and existing products and the creation of new acquisition and growth strategies.

Prior to Chase, Korman spent seven years with Starwood Hotels & Resorts Worldwide, serving first as vice president, global loyalty marketing leader, and later as vice president, brand marketing leader for Aloft Hotels and Element Hotels. In those roles, she was responsible for overseeing Starwood’s Preferred Guest program and later, for developing the positioning and marketing for the global launches of the company’s Aloft and Element brands.

In addition to her most recent experience, Korman has also served in executive marketing, communications and public relations roles with General Electric and Citibank.

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