Wyndham Hotel Group has appointed Robin Korman
to oversee Wyndham Rewards, one of the world’s largest lodging
loyalty programs with more than 6,000 participating hotels in over
As the Senior Vice President of Loyalty
Marketing and Strategic Partnerships, Korman is
responsible for the development and management of the company’s
loyalty program, customer loyalty initiatives, all
direct-marketing programs and internal and external strategic
“Robin is an accomplished marketing
executive with a wealth of experience in the loyalty arena,” said
Flo Lugli, Wyndham Hotel Group’s executive vice president of marketing.
“Her proven track record for driving multi-million dollar revenue
growth will serve Wyndham Hotel Group well.”
Korman was senior vice president and general manager at Chase Card
Services where she was responsible for overseeing the company’s
multi-billion dollar partner credit card portfolio, including
development and repositioning of new and existing products and the
creation of new acquisition and growth strategies.
Chase, Korman spent seven years with Starwood Hotels & Resorts
Worldwide, serving first as vice president, global loyalty
marketing leader, and later as vice president, brand marketing
leader for Aloft Hotels and Element Hotels. In those roles, she
was responsible for overseeing Starwood’s Preferred Guest program
and later, for developing the positioning and marketing for the
global launches of the company’s Aloft and Element brands.
In addition to her most recent experience, Korman has also
served in executive marketing, communications and public relations
roles with General Electric and Citibank.
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