Yasser Al Yousuf has been appointed as Managing
Director of Etihad Guest, Etihad Airways’ and its partners Air
Serbia, Air Seychelles and Etihad Regional, loyalty program.
Etihad Guest is one of the existing
programs within Etihad Airways’ new loyalty business, Global
Loyalty, which holds majority stakes in other airline loyalty
programs, including topbonus (airberlin) Jet Privilege (Jet
Airways) and upon completion of the acquisition in January 2015,
Mille Miglia (Alitalia).
Yasser has a strong background in the loyalty
industry having worked at Emirates Skywards, and more recently at
He joined Etihad Airways in 2013, and has held a number of
senior roles within Etihad Guest since then, including Head of
Services and Head of Coalition Partnerships.
Peter Baumgartner, Etihad airways Chief
Commercial Officer, said, “Yasser has a proven track record in the
industry and passion to meet the needs of the increasing number of
travellers looking to gain more value from their travel
experience. This is a tremendous opportunity that will allow him
to utilise his in-depth experience and knowledge whilst also
continuing to play a leading role in the expanding loyalty
business of Etihad Airways and its partners.”
Yasser takes over from Barry Green, who moves to
Global Loyalty to take on a critical new role reporting to Global
Loyalty Managing Director, Darren Peisley, where he will be
responsible for managing business transformation and the
integration of new technology in Global Loyalty’s efforts to
create a next generation loyalty platform for its current and
future international business portfolio.
Barry was one of the original team working on
the Etihad Guest program throughout its design in 2005 and
subsequent launch in August 2006.
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