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1. Florida Enjoys Record Year with 94.7 Million Tourists in 2013
According to preliminary estimates from Visit Florida, the state’s official tourism marketing corporation, 94.7 million people visited Florida in 2013, an increase of 3.5% over 2012. This represents a record year for visitation to Florida, exceeding the previous high of 91.5 million in 2012. The number of direct travel-related jobs in 2013 was also a record high, with 1,088,200 Flo
2. Visit Florida Appoints New President and CEO
Visit Florida – the state’s official tourism marketing corporation – has appointed Will Seccombe as its new President and CEO. Seccombe, Visit Florida’s Chief Marketing Officer since 2008, has been serving as the Acting President and CEO since Chris Thompson’s departure to head Brand USA. The unanimous vote by the Visit Florida Board of Directors to have Seccombe become Thompson’s
3. Over 97 Million People Visit Florida in 2014
According to preliminary estimates released by Visit Florida, the state’s official tourism marketing corporation, 97.3 million people visited Florida in 2014, an increase of 3.9% over 2013. This is the fourth consecutive record year for visitation to Florida, exceeding the previous high of 93.7 million in 2013. The number of direct travel-related jobs in 2014 also reached a record
4. Visit Florida Reports 24 Million Visitors in Q2 2014
According to Visit Florida's preliminary estimates 24.0 million people visited Florida in the second quarter of 2014 (April-June), an increase of 3% over the same period in 2013. This represents the largest second quarter for visitation Florida has ever experienced, exceeding the previous high of 23.3 million in Q2 2013. Visitor spending is up 7.4% in January through May 2014, at $
5. Florida Reports Record 105 Million Visitors in 2015
Florida welcomed 105 million visitors in 2015, the fifth consecutive record year for visitation to Florida, exceeding the previous high of 98.5 million in 2014 by 6.6%. The average number of direct travel-related jobs in 2015 was also a record high, with 1,199,200 Floridians employed in the tourism industry – up 53,400 or 4.7 percent over the same period last year.
6. Visit Florida Partners Pitbull
Visit Florida has entered into a new partnership with global music superstar Pitbull. The partnership is designed to help Florida integrate its travel brand into the international music scene on a huge scale through this unprecedented ambassador program.
7. Ken Lawson Joins Visit Florida as President and CEO
Ken Lawson has joined Visit Florida as President and CEO. Lawson previously worked as the Secretary of the Florida Department of Business and Professional Regulation (DBPR). Lawson, a native Floridian and former U.S. Marine Corps Judge Advocate General, has spent 12 years serving and protecting the public in numerous regulatory positions, including his most recent work overseeing -
8. Florida Keys Properties join Waldorf Astoria Collection
Florida Keys Properties join Waldorf Astoria Collection. The Casa Marina Resort & Beach Club and The Reach Resort, both in Florida’s Key West, have joined Hilton’s Waldorf Astoria Collection. The Waldorf Astoria Collection Casa Marina Resort & Beach Club and the Waldorf Astoria Collection The Reach Resort are the 9th and 10th hotels to join the company’s prestigious Waldorf Astoria

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