Visit Florida has entered into a new partnership
with global music superstar Pitbull.
The partnership is designed
to help Florida integrate its travel brand into the international
music scene on a huge scale through this ambassador
A few of the partnership highlights include:
- With more than 100 million social followers,
Pitbull will use and feature Visit Florida's #LoveFL hashtag on
all his video screens at concerts around the world, as well as on
his live New Year's Eve special from Miami on Fox;
- Visit Florida will be doing a week-long
takeover on Elvis Duran and the Morning Show/iHeart Radio
featuring daily prize packages to Miami and VIP passes for
Pitbull's New Year's Eve event; and
- Florida's beaches will be the exclusive
backdrop of Pitbull's upcoming video for the single "Sexy Beaches"
- his videos have over 6 billion views, his worldwide music sales
exceed 60 million singles and he has No. 1 hits in more than 15
"Pitbull is certainly 'Mr. Worldwide', but he's
also a native Floridian with a true passion for the Sunshine
State," said Paul Phipps, Chief Marketing Officer for Visit
Florida. "Aligning our two brands not only allows us to have a
Florida ambassador who can help tell the authentic story of the
state's diverse travel experiences, but provides us a platform to
reach a new generation of travelers through his global fan base."
Other elements of Visit Florida's partnership
with Pitbull include promotional appearances, concert 'meet and
greets', social media calls to action driving to Visit Florida's
facebook page and the inclusion of Florida locales in future music
"Florida is home, and I'm excited to be working
with Visit Florida to share what I love about the Sunshine State
with my fans around the world," Pitbull said.
See other recent news regarding: