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1. Senior Appointments @ Singapore Tourism Board - Americas
The Singapore Tourism Board (STB) has promoted Serene Tan to regional director, Americas, and appointed (Ms.) Wen Jie Chio as area director, Eastern U.S. and South America. Both Tan and Chio will be based in the Singapore Tourism Board’s New York City office.
2. New Digital Brand Strategy for Singapore Tourism Board
New Digital Brand Strategy for Singapore Tourism Board Singapore Tourism Board aims High Tech with New Digital Brand Strategy. The Singapore Tourism Board has shortlisted three agencies to propose a long-term digital brand strategy that will help enhance its presence in cyberspace as well as new digital platforms such as mobile and sensory media like interactive outdoor billboards,
3. Costa Crociere and Singapore Tourism Board form Global Marketing Partnership
Costa Crociere and Singapore Tourism Board form Global Marketing Partnership . Costa Crociere, a leading cruise company in Europe and South America, has formed a global strategic marketing partnership with the Singapore Tourism Board. Through the partnership both companies will engage in joint marketing initiatives in the Asia Pacific and European markets for above the line and bel
4. Singapore Tourism Board launches Sin$90 Million BOOST Campaign
Singapore Tourism Board launches Sin$90 Million BOOST Campaign. The Singapore Tourism Board (STB) has launched a Sin$90 million BOOST (Building On Opportunities to Strengthen Tourism) initiative aimed at helping the tourism sector ride through these challenging times.
5. Singapore Tourism Board Shortlists Nine Creative, Media and Digital Agencies
Singapore Tourism Board Shortlists Nine Creative, Media and Digital Agencies. Singapore Tourism Board has shortlisted three agencies in each of the three categories to proceed to the second stage of the tender process. In no order of ranking, the shortlisted agencies are as follows: Creative • Bartle Bogle Hegarty • Ogilvy & Mather • Publicis Media • Mediaedge:cia • OMD • Starcom D
6. Singapore Tourism Board’s Project Postcard targets Two Million Households
Singapore Tourism Board’s Project Postcard targets Two Million Households. The Singapore Tourism Board’s Project Postcard is returning for the fourth consecutive year with an aim to reach over two million households across the island. Available as both postcards and e-cards in a variety of eye catching designs in over 750 outlets island wide as well as the Internet, Project Postcar
7. Video: Singapore Tourism Board Press Conference @ ITB Asia 2009
Video: Singapore Tourism Board Press Conference @ ITB Asia 2009. The Singapore Tourism Board held a press conference on the opening day of ITB Asia 2009, which took place 21-23 at Suntec Singapore.
8. Singapore Tourism Board launches Tender to Appoint Creative, Media and Digital Agencies
Singapore Tourism Board launches Tender to Appoint Creative, Media and Digital Agencies. The Singapore Tourism Board (STB) has launched a tender for its integrated marketing and communication needs. The tender will cover the appointment of the Board’s global creative, media and digital agencies for a period of two years, with an option to renew for another two years. The tender req

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