Singapore Tourism Board Shortlists Nine Creative, Media and Digital Agencies

The Singapore Tourism Board (STB) has successfully
closed the first phase of its two-stage tender to appoint their global creative, media and digital agencies for its integrated marketing and communication needs.

Tenderers in the first phase were required to submit their credentials including their past work, experiences and track record as well as demonstrate their strategic thinking and their understanding of the tourism landscape.

Of the total 38 submissions received, 13 agencies pitched for the creative category, 10 for media and 15 for digital.

STB has shortlisted three agencies in each of the three categories to proceed to the second stage of the tender process. In no order of ranking, the shortlisted agencies are as follows:

Creative
• Bartle Bogle Hegarty
• Ogilvy & Mather
• Publicis
Media
• Mediaedge:cia
• OMD
• Starcom
Digital
• OgilvyOne
• Publicis Modem
• XM Asia

“Branding and marketing has always been one of STB’s key thrusts in profiling Singapore as an exciting destination that offers visitors endless enriching experiences. Our incumbent agencies, Y&R and Starcom, have helped to strengthen Singapore’s position as a vibrant, exciting and compelling destination. STB is impressed with the high quality of proposals received. The second phase will be a vital stage for all parties and we look forward to a strong partnership with the awarded agencies to further entrench Singapore as a must visit destination,” said Mr Chang Chee Pey, Director of Brand Management, Singapore Tourism Board.

For the second phase of the tendering process, the shortlisted agencies will be evaluated further on strategic thinking and analysis, creativity and innovation, account servicing capabilities and competitive costing.

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