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The Singapore Tourism Board (STB) has promoted
Serene Tan to regional director, Americas, and appointed (Ms.) Wen
Jie Chio as area director, Eastern U.S. and South America.
Both Tan and Chio will be based in the
Singapore Tourism Board’s New York City office.
As Regional Director, Tan will drive all
strategies and lead the STB team in the Americas Region, while
Chio will be responsible for promoting Singapore as a compelling
destination for the Eastern region of the United States and South
America region, in terms of both business development and
marketing initiatives.
Serene Tan
Previously serving as area director, Eastern
U.S. and South America, Tan is a 12-year veteran of the Singapore
Tourism Board, having joined the board as an assistant manager of
events marketing in November of 2000. At the STB, she has worked
in a myriad of sectors including leisure planning and marketing,
as well as in the Business Travel, Meetings, Incentives,
Conventions and Exhibitions (BTMICE) industry and cruise sector.
She was posted to the United States in May of 2009 as the area
director, Eastern U.S. and South America for STB. During her time
in STB Americas, Tan has led several successful high profile
tourism endeavors including securing Singapore as the first-ever
international destination for Top Chef on the BRAVO network and
launching the YourSingapore brand in Times Square, in addition to
landing full major features for the destination on The Martha
Stewart Show and Simply Ming on PBS. Tan also led her team to
secure key business events in Singapore; develop and build
relationships with key stakeholders in sectors including cruise,
hospitality, and dining; and to contribute to the growth of the
Singapore tourism industry.
Wen Jie Chio
New to the United States, Chio previously served
as STB’s senior manager, business planning and marketing, BTMICE
in Singapore, developing long-term strategies for the MICE
industry.
Joining the Singapore Tourism Board after graduating
from the National University of Singapore, Chio has over eight
years’ experience with the STB, and has served in various
departments including manpower development and customer service,
as well as a stint in the Taipei Regional Office as part of the
management associate program.
Chio holds a bachelor degree in
electrical engineering (Second Class Honors), and also attended
the Imperial College of Science, Technology and Medicine in London
as part of a student exchange program.
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