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- 1. Whitbread Secures License for First hub by Premier Inn Hotel in Camden, London
Whitbread, owner of the Premier Inn and hub by Premier Inn hotel brands, has secured a premises licence for its first hub by Premier Inn hotel in Camden Town. The 80-bedroom hotel, which was granted planning permission by Camden Council in January, is due to be built on the site of the former Sports Direct retail store on the corner of Camden High Street and Delancey Street (115-11
- 2. Premier Inn On Track to Significantly Cut Carbon Emissions
Premier Inn, one of the UK’s largest budget hotel chains, is celebrating a hat-trick of breakthroughs in its efforts to reduce CO2 emissions from its business operations. In 2010 Whitbread, the owners of Premier Inn, committed to a target of reducing its carbon emissions by 26% by 2020 (relative to a 2009 baseline).Now, Premier Inn has reported three significant achievements in its
- 3. Whitbread Installs Automated External Defibrillators in 800 Premier Inn Hotels
Whitbread has installed defibrillators in all of its 800 Premier Inn and hub by Premier Inn hotels in the UK. Premier Inn welcomes millions of guests each year and this significant investment has been hailed as having the potential to save countless lives – and indeed has already done so within just days of installation.
- 4. Scotland’s First hub by Premier Inn Opens in Edinburgh
Two new Premier Inn hotels have opened in Edinburgh, including Scotland’s first hub by Premier Inn. Both hotels, located adjacent to one another, are a stone’s throw from Edinburgh’s historical street, the Royal Mile. The new and highly innovative hub by Premier Inn hotel allows guests to use an app on Android, iPhone or Apple Watch to book, check-in, customise their room or even c
- 5. More Than 1,700 Rooms in hub by Premier Inn's Development Pipeline
Whitbread has signed two prime City of London sites for its new 'hub by Premier Inn' brand, adding more than 350 bedrooms to the 'hub by Premier Inn' development pipeline. The new sites – on St Swithin’s Lane near Bank, EC4, and on Quaker Street, Shoreditch, E1 – take the total number of secured ‘hub by Premier Inn’ development sites to nine (of which seven are in central London an
- 6. Whitbread Signs Premier Inn Hotel in Cork, Ireland
Whitbread has secured a deal for a new Premier Inn hotel in Cork, Ireland. Located in a prime location at Morrisons Quay on the banks of the River Lee, the new 183-bedroom Cork Premier Inn hotel is Ireland's first Premier Inn hotel outside of Dublin.
- 7. Premier Inn Appoints Leo Burnett London as New Advertising Agency
Premier Inn, one of the UK’s largest and most innovative hotel companies, has appointed Leo Burnett London as its new advertising agency. Whilst Leo Burnett will handle all aspects of the Premier Inn brand, from above the line advertising to activation and helping deliver a global brand approach in Germany, Golin remains Premier Inn’s PR agency and UM its media buying agency.
- 8. Whitbread Expands Premier Inn Portfolio in Middle East with Action Hotels Deal
Whitbread has partnered Action Hotels to develop the Premier Inn Hotels brand across the Middle East. Premier Inn will undertake long-term management contracts on four new Premier Inn hotels owned by Action Hotels, to open between now and 2016.
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