Whitbread, owner of the Premier Inn and hub by
Premier Inn hotel brands, has secured a premises license for its
first hub by Premier Inn hotel in Camden Town, London.
hotel, which was granted planning permission by Camden Council in
January, is due to be built on the site of the former Sports
Direct retail store on the corner of Camden High Street and Delancey Street (115-119 Camden High Street).
The development also includes three social
When it opens, the hotel will be Whitbread’s
second hub by Premier Inn hotel in the London Borough of Camden
and is expected to employ approximately 35 employees with
recruitment focused in the borough.
While most people in
the UK are familiar with the Premier Inn brand, hub by Premier Inn
hotels are a different concept and to date there are just 13 in
the UK – all in prime city locations. The hotels feature ‘compact’
bedrooms, enhanced by useful technology such as Smart TV’s and
clever lighting, light touch lounge dining
and quality bar offering.
So far Whitbread operates ten
hub by Premier Inn hotels across London, with a further six sites
(including Camden High Street), either under construction or in
the planning process. The Camden High Street hotel is the first to
be designed alongside two social rented residential properties.
Louise Woodruff, Acquisitions Manager for
Whitbread, said, “Securing a premises license for our first hub by Premier Inn
hotel in Camden is an important milestone for the development.
We’re working hard to agree the final details of the planning
permission with Camden Council and all being well we hope to
commence the demolition of the former Sports Direct store this
autumn. We can’t wait to have a presence in Camden Town and start
delivering the long-term benefits our hub hotels bring.”
Whitbread currently operates six Premier Inn and hub by Premier
Inn hotels in the London Borough of Camden (995 rooms in total).
The hotels employ 240 people and accommodate more than 560,000
leisure and business visitors to the borough each year, creating
Ł31 million in leisure visitor expenditure per year.
on the predicted occupancy of its hub hotels, Whitbread estimates
that close to 40,000 guests will stay at the hub by Premier Inn at
Camden High Street every year.
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hub by Premier Inn,