More Than 1,700 Rooms in hub by Premier Inn's Development Pipeline

Whitbread has signed two prime City of London sites for its new 'hub by Premier Inn' brand, adding more than 350 bedrooms to the 'hub by Premier Inn' development pipeline.

The new sites – on St Swithin’s Lane near Bank, EC4, and on Quaker Street, Shoreditch, E1 – take the total number of secured ‘hub by Premier Inn’ development sites to nine (of which seven are in central London and two in central Edinburgh).

St Swithin’s Lane, a 66-room ‘hub by Premier Inn’, will be a part conversion / part new build development.

Shoreditch will have approximately 300 bedrooms, and will be a new build with a retained facade.

The first’ hub by Premier Inn’ is scheduled to open this autumn on St Martin’s Lane, WC2 in the heart of London’s West End. Other confirmed locations in London include Spitalfields, King’s Cross and the Tower of London, as well sites at Rose Street and Caltongate in Edinburgh.

There are now more than 1,700 hub rooms in the secured development pipeline.

John Bates, Head of Acquisitions, Whitbread Hotels & Restaurants, said, “Premier Inn is powering forward with strong growth and market-leading occupancy levels. To help us get to our overall growth target of 75,000 Premier Inn bedrooms by 2018, we’re adding new sites for both our established Premier Inn and our brand new ‘hub by Premier Inn’ formats. These two new ‘hub by Premier Inn’ sites represent two more excellent locations – ideal for customers who want even better value accommodation in the City of London.”