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HOTEL Asia Pacific honoured for editorial excellence

7 June 2002

One of the region's leading hospitality trade magazines, HOTEL Asia Pacific, has been honoured by the Society of Publishers in Asia (SOPA) for its commitment to editorial excellence.

The magazine, established in January 2000, was honoured in the "Best Trade Media" sector of the SOPA 2002 "Awards For Editorial Excellence", which were held in Hong Kong on June 6.

The judging panel for the prestigious awards was drawn from the region's leading publications, as well as the World Association of Newspapers and the American Society of Magazine Editors.

Other winners in the awards, which this year drew a record number of entries, included Time, Newsweek, Fortune and the Far Eastern Economic Review.

HOTEL Asia Pacific publisher/editor Steve Shellum commented: "It is a great honour to be recognised by our peers in the industry for something that we hold sacrosanct - editorial integrity.

"There is a disturbing trend - especially in tough economic times - for publications to bow to advertisers by disguising press releases and advertorial puff-pieces as editorial.

"We believe that is an insult to readers, and counter productive to advertisers.

"HOTEL Asia Pacific will strive to not only maintain our editorial standards, but to continually improve on them."

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