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Mediterranean Travel Fair 2002 - 27 official tourism authorities to be represented

Travel News Asia 5 September 2002

Reed Travel Exhibitions, organisers of the forthcoming Mediterranean Travel Fair (MTF), have confirmed that the event, taking place from 17 - 19 September 2002 at the Cairo International Convention and Exhibition Centre, Egypt, is the biggest to date with 27 countries being represented in an official capacity.

"This year we have very good representation from Egypt and the region, as well as a greater international mix of participants. New official pavilions include Algeria, Britain, Korea, Nepal, Oman, Paraguay, Romania, Russia, Saudi Arabia, South Africa and Yemen, while Malaysia have nearly doubled their stand size compared with last year. It is likely that we will need to expand into further halls for MTF 2003" said Matt Thompson, Group Exhibition Director (Overseas Events), Reed Travel Exhibitions.

"Mediterranean Travel Fair, now in its third year, is a well established event on the exhibitions calendar, hence we have a greater number of destinations and wider range of products represented at this year's show". 

MTF is supported by the Egyptian Government and tourism authorities; Egyptian Tourist Authority, Egyptian Federation of Tourist Chambers, Egyptian Hotel Association, Egyptian Travel Agents Association, Egypt Air. The Egyptian Prime Minister, Dr Atef Ebeid and the Egyptian Minister of Tourism, Dr Mamdouh El-Beltagui, will open the third Mediterranean Travel Fair on Tuesday 17th September. 

As part of their visitor promotion campaign, Reed Travel Exhibitions has been working closely with the international network of Egyptian Tourist Authority (ETA) offices to bring their senior buyers to the show.

"The Egyptian Hotel Association has provided complimentary room nights for selected international buyers attending MTF. In addition, heavily discounted flights have been offered to all buyers by Egypt Air." says Lindsey Kavanagh, Marketing Manager (Overseas Events), Reed Travel Exhibitions. 

Mediterranean Travel Fair offers delegates more than just a trade exhibition with its full programme of seminars, press conferences and evening social events.

"A comprehensive educational seminar programme will run alongside MTF with topics including E-Travel, Sustainable Tourism, targeting the American Meetings and Incentives market and Ecotourism. Seminars will be free of charge and offer all delegates the opportunity to gain valuable ideas on how to enhance the marketing of their products and services" said Kavanagh.

Social events will include the annual MTF Gala Dinner, hosted by Dr Mamdouh El-Beltagui, Egyptian Minister of Tourism. This will take place on the first night of the show, at the Mena House Hotel in Giza; a magical setting overlooking the pyramids. On the second evening, the Egyptian Federation of Tourist Chambers will host dinner and entertainment on the Nile, aboard four floating hotels. International visitors, exhibitors and press will be invited to the above events and invitations will be available on site at MTF.

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