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CNN checks in Selected hotels with a new advertising campaign

Travel News Asia 25 October 2002

Selected Hotels for Business, Congresses & Incentives today announced its first global television advertising campaign which will run on CNN International from November 2002 to February 2003.

With this six-figure campaign, its first on CNN, Selected Hotels looks to position each of its member hotels as the best and most exclusive in its region through a series of 30-second ads to be broadcast across Europe, Middle East and Africa, Latin America and Asia Pacific and a banner ad campaign on Europe.

Selected Hotels, based in Marbella, Spain and London, is an association of the most exclusive four and five star hotels in the world and specialise in providing corporate meetings and incentives. The group currently encompasses 50 hotels and resorts in 23 countries across Europe, America, Asia and Africa and have more than 19, 000 rooms combined. Selected Hotels also operates Selected Events, a travel agency coordinating conventions and tailor-made corporate events hosted at Selected Hotels group establishments.

"We are pleased to have Selected Hotels as an advertiser on our networks. Both EMS 2002 and Europe 2002 confirm that CNN is the leader when targeting business decision makers and this is in line with Selected Hotel's target audience", said Rani Raad, CNN's director of advertising sales. "With this new deal, CNN will bring to Selected Hotels a wide exposure of its brand throughout Europe, the Middle East, Africa, Asia and Latin America, where CNN is the leading news channel".

"With this campaign, our first truly global television initiative, our partnership with CNN will help us reach more potential clients on an international scale and communicate our activities and offers world wide", said Laurent Fuchs, director of Selected Hotels.

CNN International, a division of the CNN News Group, an AOL Time Warner Company, is a leading supplier of news and information, distributed via 22 services in nine languages. The division's 15 television networks reach more than 161 million households and the 12 CNN branded websites generate millions of page views each week. CNN International has major regional production centres in Atlanta, London and Hong Kong.

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