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2003 PATA CONFERENCE TO FOCUS ON HERITAGE

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12 July 2002

The Pacific Asia Travel Association (PATA) has announced a range of initiatives for the 52nd PATA Annual Conference, to be held in Bali, Indonesia, April 13-17, 2003.

The theme for Conference will be "Culture and Tourism: From Heritage to Legacy." PATA is encouraging the travel industry to take responsibility for the cultural inheritance laid at its door before passing it on as the legacy for a new generation. 

PATA aims to come away from the 2003 Conference with something of tangible benefit to cultural preservation. At the 1991 PATA Annual Conference in Bali, PATA issued its Declaration of the Environment. "I hope that the 2003 Conference in Bali will be an opportunity to accomplish a similar declaration on culture and tourism," said Chairman of the 2003 Conference Programme Committee, Mr. Alwin Zecha.

Three months after the highly acclaimed 2002 PATA Annual Conference in New Delhi, PATA Events has released an outline Conference programme for next year. Plenary sessions will debate topics such as "Sustaining Culture Through Tourism -- Fact or Fluff," "Culture and Tourism in the New Technological Age," and "PATA’s Grand Focus," a session dedicated to the importance of the PATA Grand Award categories of "Heritage & Culture," "Environment," "Education & Training" and "Marketing."

Three PATA workshops will also be introduced during the 2003 Conference. The aim is to allow PATA members and non-members to understand more about PATA. Workshops will focus on PATA Chapters, young tourism professional and life member viewpoints and the quest to formulate a code for cultural preservation in tourism. 

Conference registration fees for 2003 will remain the same as 2002, with the exception of local PATA member rates, which will be reduced as a gesture of appreciation for Indonesian host country support.

Participation fees, hotel rates, preliminary air discounts and 2003 PATA Annual Conference registration forms are already available online at www.pata.org.

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