NEW HOLIDAY INN RESORT TO BECOME A NATURAL SUCCESS

Sharm El Sheikh resort becomes full-service brand’s third Egyptian property

The Middle East’s newest Holiday Inn resort development will capitalise on its unique location and natural assets when it opens shortly in Sharm El Sheikh, Egypt.

The Holiday Inn Resort Amphoras Sharm El Sheikh, set to welcome its first guests next month (September 4, 2001), occupies a prime beach and sea front location overlooking the famous “Amphoras” diving site, and has 272 rooms, 24 suites, 38 sea-view villas and 152 chalets all offering a choice of sea, pool, garden or lakeside views.

The hotel becomes Egypt’s third Holiday Inn resort property, while another four Holiday Inn hotels are under development and will open by the end of next year in Alexandria, Cairo, Hurghada and Ras Sudr.

“The property has a unique location with excellent diving advantages, and we believe it will become one of the leading resort hotels not only in Sharm El Sheikh, but the whole of the Middle East,” said David Atkinson, area director, sales and marketing, Holiday Inn, Six Continents Hotels, Middle East and Africa.

“Added to our two existing resort hotels at Safaga and Sharm El Sheikh, the new resort gives us a major presence in Egypt, which is a vital destination in our regional development programme.”

Golf enthusiasts can take advantage of an 18-hole golf course only 12km from the Holiday Inn Resort Amphoras Sharm El Sheikh, while the resort’s own superb range of sports and leisure facilities include a diving centre, six outdoor swimming pools with children’s pools, water sports, tennis and squash courts, beach volleyball, billiard room, health club, sauna, jacuzzis, gym and horse riding.

Guests can choose from a variety of dining and entertainment options; the resort’s 540-capacity restaurant, seaside restaurant, coffee shop, cocktail bar, beach café, six pool terraces and nightclub.

The resort also offers complimentary airport, city centre and Naama Bay shuttle transfers, golf cars for internal transport, parking, a shopping centre, bank, meeting and conference facilities for 300 persons, hairdressing salon, and safe deposit facilities.

The opening of the Holiday Inn Resort Amphoras Sharm El Sheikh will further strengthen Six Continents Hotels’ commitment to achieving excellence in all its brands, in every area of the world. Already the most global hotel company, with properties in close to 100 countries, Six Continents Hotels has developed a plan to further enhance that position through dramatic growth. The investment will entail adding new properties, renovating existing owned locations, and developing strategic mergers and acquisitions.

Six Continents Hotels currently operates 117 Inter-Continental, Crowne Plaza and Holiday Inn properties in the Middle East and Africa, with another 25 under development in the region.