THAI Awards Outstanding Performance of Front-line Staff

Mr. Bhisit Kuslasayanon, President of Thai Airways International Public Company Limited, presided over an award presentation ceremony of front-line staff following the internal campaign - Customer Services Superstar Club – initiated in 1998 to further promote morale of THAI front-line staff.

Mr. Bhisit said, “We are fully aware of the height of competition in today’s commercial airline business. Therefore, the development of effective management techniques is extremely vital and the heart of airline business is to ensure maximum customer’s satisfaction. We decided to launch the Customer Services Superstar Club campaign in 1998 according to company’s policy to boost awareness and morale among front-line staff. For the 1999/2000 fiscal year, the outstanding performances of 50 front-line staff were recorded where 15 are from the Ground Customer Services Department and 35 are from In-flight Customer Services Department. Certificates and pins of honor are also presented to the first to sixth staff whose performances are highly recognized.”

The selection process was carried out by the Service Staff Motivation Committee, which has been set up to keep records of and evaluate staff performances. The committee members are representatives from Ground Customer Services Department, In-flight Customer Services Department, and Ground Equipment Supports Service units. Staff performances are evaluated by using written feedback from passengers (letters or e-mail communications) where compliments are divided into personal and team. Special consideration is also given to compliments for staff who provided services beyond their line of duty. For this first presentation of award, letters of commendation received during July1999 to June 2000 were taken into account.