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Hong Kong's Largest Hotel Group, Regal Hotels International, Chooses VIP International of Canada To Increase Reservations

Travel News Asia Date: 4 December 2001

VIP International, a wholly owned subsidiary of HARS Systems, Inc. (HSS: CDNX), has announced a reservation technology and e-commerce marketing services agreement with Hong Kong's largest hotel group, Regal Hotels International, for seven hotel properties in the Asian Pacific region and one in Canada's largest metropolitan area.

Regal Hotels International, a wholly owned subsidiary of Regal Hotels International Holdings Limited, currently manages five hotels in the Hong Kong metropolitan area, namely Regal Airport Hotel at the Hong Kong International Airport; Regal Hongkong Hotel in Causeway Bay; Regal Kowloon Hotel in Tsimshatsui East; Regal Kaitak Hotel in Kowloon City; and Regal Riverside Hotel in Shatin. In addition, the Group operates two hotels in Shanghai, Regal International East Asia Hotel and Regal Shanghai East Asia Hotel, and one, Regal Constellation Hotel, in Toronto, Canada.

Strategically located, the eight Regal Hotels offer a diverse range of accommodations and facilities catering to travelers from all over the world. There are some 4,700 fine rooms and 48 restaurants and bars in total.

Under the agreement, VIP International will provide the eight Regal Hotels International hotel properties with global distribution system (GDS) representation; electronic distribution to the Internet's leading travel portals and sites; access to the SynXis Agent® web-enabled central reservation system; implementation of the SynXis Book-A-Rez® Internet booking engine on each hotel property's proprietary Web site; and worldwide toll free voice reservation services including the activation of Regal’s global UIFN 800.222.88888 that will be implemented in numerous countries starting January 2002.

To complement the full array of reservation technology and marketing services being provided to Regal Hotels International, VIP International has also recruited Japanese language reservation sales specialist to generate reservations through Regal Hotels International's toll free reservation lines, via the VIP International Reservation Sales Center.

"We are excited about our business future with VIP International as our full service reservations partner," said Mr. G. Paul LeBlanc, vice president, sales for Regal Hotels International. "With VIP International's VP of Asia Pacific, Anita Chan, located directly within our main markets, and close to the heart of our business, we have the added assurance of access to an industry veteran focused on our reservation business."

Commenting on the agreement, VIP International's president Mr. Kelly Blake reiterated VIP International's August 8, 2001 press release, where the Company announced the move of industry veteran Anita Chan to Hong Kong to act as VP Asia Pacific. "We foresaw the potential that the Asian Pacific market has for our company, and with Ms. Chan located directly in one of the region's commercial centers we should be able to attract high quality hotel clients. We are extremely pleased that a well respected and high profile hotel group such as Regal Hotels International has showed such regard for our complete solution of reservation services and technology."
 

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