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New Director Of Marketing For Shangri-La’s Sydney Office

Travel News Asia Date: 3 April 2001

Genevieve Prieto has been appointed Director of Marketing for Shangri-La Hotels and Resorts’ Regional Sales Office in Sydney. She will be responsible for the group’s sales and marketing activities as well as reservations in both the Australian and New Zealand markets.

Since 1998 Genevieve has worked as Director of Sales and Marketing for Sydney’s Merchant Court Hotel, managed by Raffles International, where she was part of the pre-opening team. She has also worked as Director of Sales at the Carlton Crest Hotel in Sydney, part of the Carlton Group of Hotels, and as Regional Sales Manager, Australia/New Zealand for the 25-strong Oberoi Group of Hotels and The Windsor, an Oberoi Hotel.

Michael Ball, Shangri-La’s Group Director of Sales and Marketing, said: "Genevieve’s experience and expertise in the Australian and New Zealand markets will be of significant value to Shangri-La as we seek to maximise our sales and promotions even further in this part of the world."

Shangri-La Hotels and Resorts, the largest Asian-based luxury hotel company in the region with over 19,000 rooms, currently manages 37 hotels in 10 countries: China, Hong Kong SAR, Taiwan, Singapore, Philippines, Malaysia, Thailand, Indonesia, Mynamar and Fiji Islands.

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