CEI ASIA PACIFIC – THE REGION’S FIRST CONFERENCE, EXHIBITION AND INCENTIVE TITLE TO BE GRANTED OFFICIAL AUDIT

CEI Asia Pacific has rapidly established itself as the market leader in conference, exhibition and incentive publishing and has become the only Asia Pacific magazine in this sector to be awarded an independent circulation audit of its circulation.

The New York-based BPA audit guarantees CEI Asia Pacific is distributed to the same amount of individuals that is claimed by the publisher – a claim no other magazine in the sector can make.

CEI Asia Pacific, launched in October 2000, is distributed 10 times a year, by name, to an average circulation of 15,268 individuals.

The magazine also achieved 56% market share from January to June and that figure is expected to grow substantially by year end.

CEI Asia Pacific managing director Mr Tim Waldron said: “In Europe and America companies would not consider advertising within a magazine without an independent audit. Unfortunately in Asia very few titles have this independent guarantee of circulation, therefore advertisers have no way of knowing that their advertising is reaching as many individuals that the publisher claims.

“Since launch it has been the policy of CEI Asia Pacific to offer the very best product in the market, both editorially, frequency and in terms of quality and quantity of circulation.”

CEI Asia Pacific has also been appointed by Reed Travel Exhibitions to publish the official show daily for the region’s premier CEI industry trade show, AIME in Melbourne 2002.

After pitches from other regional titles, CEI Asia Pacific was appointed for its quality editorial, design and reach in the marketplace.

As CEI Asia Pacific reinforces itself as the market leader, it has also been selected by the Pacific Asia Travel Association (PATA) as its partner in a series of powerful industry seminars across the region.

The specialist seminars will take place in major cities in the Indian subcontinent and north-east Asia as well as south-east Asia. PATA said the programme in each city would be tailored to meet the needs of that destination.

PATA director south-east Asia, Ms Malinee Kitaphanich, said: “The emphasis will be on successful case studies and showing how the private and public sector can and should work together to tap into MICE events.”

She added that working with a dedicated CEI industry publication with an audited circulation of 15,268 copies across Asia was a logical move considering the strategic challenges ahead.

In another move showing the strength of the title, additional copies of CEI Asia Pacific are now also available in the first and business-class lounges of Singapore Airlines in Singapore and Hong Kong.