DTCM MODEL BEING USED TO TRAIN A FUTURE GENERATION OF CANADIAN TRAVEL PROFESSIONALS

The Dubai Department of Tourism and Commerce Marketing's (DTCM) state-of-the-art Human Resource Management System is the subject of a case study in the opening chapter of a text book for first and second year college students learning travel and tourism in Canada, according to a press release issued by the department yesterday (October 22nd).

The book titled Steps to Success is an updated collection of the World Travel and Tourism Council's Human Resource Centre's good practice case studies.

"This is a proud moment for the department and Dubai to be featured in a textbook for students of travel and tourism in Canada," said DTCM Director General, Khalid A. bin Sulayem. "We are being used as role models to educate a future generation of travel industry professionals," he remarked.

Mr. bin Sulayem noted that the DTCM's computer-based Personal Profiling System supports the management of recruitment, training and development of the department's staff at the Head Office in Dubai.

He stressed that the DTCM is committed to strategies that expand training opportunities, raise front-line service standards and also expand the cultural skills of tourism industry personnel to accommodate the needs of an increasing number of foreign visitors.

DTCM Manager Human Resources, Abdul Hakim Thani said, "Employees form the core of any organization and success or failure consistently depends upon management's ability to recognize and develop people skills, and to find the best person available to perform important assignments."

The book Steps to Success covers global good practices in tourism human resources and provides a snapshot of what's happening all around the world in the field of travel and tourism human resource management.

In each of the book's 55 articles, an organization shares its experiences and results after implementing new, adapted, or in-house human resource management policies, training programs, and philosophies.

For students training for a career in the travel and tourism industry, or those who are upgrading their skills for re-entry, Steps to Success will help achieve a fresh understanding of current workplace issues and challenges.

Most of the research and writing for this book was undertaken at the World Travel & Tourism Council's (WTTC's) Vancouver-based Human Resource Centre. The WTTC is the global business leaders' forum for travel and tourism. WTTC research identifies the potential for travel and tourism to generate 252 million jobs by 2010 - an increase of 60 million new jobs across the world economy.