HONG KONG TOURISM BOARD ANNOUNCES NEW APPOINTMENTS

The Hong Kong Tourism Board is pleased to announce a number of recent senior appointments at Head Office and in its Worldwide Offices:

Jacqueline Tong has been appointed General Manager – Strategic Planning at Hong Kong Tourism Board’s Head Office. A Master of Arts graduate in Physics from Oxford University, she brings to her new role some 20 years’ experience in advertising and business planning. After building her career in several leading advertising agencies, she joined HSBC in 1990 as Manager, Marketing Communications, for the retail banking division. She returned to advertising in 1993 as Director of Strategic Planning for Leo Burnett, then moved back into banking as Senior Manager, Strategic Planning and Service Quality for the Card Centre operations of Standard Chartered Bank, where she has since played a vital role in helping the bank achieve market leadership in Hong Kong’s credit card business.

Margaret Ellis has been appointed Senior Marketing Manager – Sydney Office, responsible for marketing development in the Australia, New Zealand & South Pacific region. Originally from Adelaide, she has Asia-wide advertising and marketing experience, having spent 10 years with McCann Erickson in Australia, Thailand, Japan, Mainland China and Hong Kong, and the past two years with Bates 141 Worldwide in China and South Korea. In between these positions, she worked in financial marketing for the State Bank of New South Wales, Barclays Bank, Bank of America and AMP Investments, and in health insurance marketing for MBF. She holds BA and MBA degrees.

Linda Tan has been appointed Manager – Malaysia, Thailand, India and Vietnam, based at the Hong Kong Tourism Board’s South & Southeast Asia regional office in Singapore. Holding a BSc in Business Administration from the University of San Francisco, where she majored in marketing, she spent the first 10 years of her career in advertising, working with Batey Advertising, Leo Burnett and DYR. For the past eight years, she has managed marketing, branding, advertising and promotions for such well-known travel industry organisations as Silk Air, the Raffles Hotel and Singapore Tourism Board, as well as for Singapore Telecom, Singapore Exchange and Standard Chartered Bank.

Alan Tay has been promoted to Manager – China, in the Tourism Marketing Department at the Hong Kong Tourism Board’s Head Office, responsible for the development of Hong Kong tourism in both the Mainland China and Taiwan markets. Formerly, Assistant Manager – Taiwan, he joined the then Hong Kong Tourist Association from the local hotel industry in March 1998. After completing a university transfer programme in Switzerland, he graduated in hotel and catering management from Oxford Polytechnic (now Oxford Brookes University) in 1992, then joined the Kowloon Shangri-La Hotel as a management trainee the following year. He became the hotel’s Market Analyst in 1994, then Marketing Services Manager in 1996.



--------------------------------------------------------------------------------

The Hong Kong Tourism Board was formerly known as the Hong Kong Tourist Association (HKTA). The change took effect from 1 April 2001 and reflects a change to the tourism body’s constitutional structure. Its primary responsibilities for marketing and promoting Hong Kong as a destination worldwide, and for providing visitors with assistance when they arrive, remain unchanged.