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CATHAY PACIFIC'S STUDIOCX INFLIGHT ENTERTAINMENT IN JUNE

Travel News Asia Date: 23 May 2001

Cathay Pacific Airways today released details of some of the blockbuster movies appearing during June on StudioCX - the airline's newly launched inflight entertainment brand. Movies on the Premiere! channel include Snatch starring Brad Pitt, Sweet November with Keanu Reeves and Charlize Theron, and China Strike Force featuring Hong Kong star Aaron Kwok. Other movies include the recently released thriller Antitrust, The Patriot with Steven Seagal, and Invisible Circus with Cameron Diaz.

Popular television comedy shows on board the Laughter channel next month include Frasier, Friends, Absolutely Fabulous, The Simpsons, and Seinfeld. Travel Shows include Cathay Pacific's own World of Travel which this month visits Dubai. The StudioCX infotainment also includes a Lonely Planet feature on Arctic Canada. On the Kidz channel Studio CX will feature childrens' favourites such as Lion King II, Disney's Aladdin, and Flubber.

Cathay Pacific Director Service Delivery Robert Cutler said: "With this cracking selection of StudioCX entertainment on board Cathay Pacific in June I think I might head off on some extended business trips. But don't quote me on that!"

Cathay Pacific will also offer up to date daily news in Cantonese from TVBI on its routes to Hong Kong from Los Angeles, San Francisco, Vancouver and London. Cathay Pacific is the only airline in the world to offer daily news in Cantonese on these inbound services taken direct from the satellite shortly before departure. Cathay Pacific is also the first airline in the world to offer live BBC World Service radio news on board. Television news from CNN is also offered inflight.

StudioCX was introduced in April and offers passengers a far wider range of entertainment - more than doubling the choice to over 20 channels of video entertainment. The extra channels are progressively being installed on all aircraft in First, Business and Economy Class. Already around half of Cathay Pacific's regional A330 and B777 aircraft have the expanded system with two to three more aircraft being added each month.

Cathay Pacific aims to put the power of choice firmly in passengers' hands, making them the entertainment programmers by providing Entertainment, Information, and Communications. Every Cathay Pacific passenger will soon have their own personal TV and from the third quarter of this year the communications will be expanded to include inflight email and Intranet. All passengers in First and Business Class and some in Economy will be able to send and receive email and surf specially selected "Best of the Web" content using their own laptops.

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