DUBAI MEDIA BLITZ IN GERMANY - DESTINATION FEATURES BROADCAST ON EIGHT LEADING TV CHANNELS

The Dubai Department of Tourism and Commerce Marketing announced that the emirate has been receiving extensive exposure on TV stations across Germany in recent months following a stepped up promotional campaign.

"More than 3.29 million viewers across Germany have watched Dubai destination features on as many as eight leading TV channels across the country," remarked DTCM Director General, Khalid A. bin Sulayem.

He noted that maintaining a high visibility in the German broadcast media was crucial. "In present times, a high profile image in our key markets is highly essential, and we have had a significant amount of on-air time (nearly two hours) in recent months." Mr. bin Sulayem added.

Among the channels that have broadcast destination features on Dubai include the German National TV channel MDR3 as well as the private TV channels RTL, PRO7, SAT1, SWR3, TVBloom, NTV and channel 9Live.

The topics covered in the broadcasts include general destination features on Dubai as well as specific reports on the Burj Al Arab, Cruising in Dubai, Horse Racing and Dubai investments. Alongside the broadcast exposure, the DTCM also ensured that Dubai remained in the news in the print media with as many as 14 articles appearing about the emirate in the broadsheets, travel trade, consumer travel and lifestyle publications across Germany, Austria and Switzerland.