Delivering Asia

Companies wishing to begin branding their travel and hospitality products throughout the Asian region need look no further. As of 28 June, 2001, Joe Cauchi, a veteran in the travel trade, is providing a new sales and marketing service focused soley on delivering the Asian travel market to the rest of the world. Delivering Asia is unique because the key focus is on building the client's brand. Services offered by Delivering Asia go much deeper into the trade and consumer market ensuring the delivery of accountable results.

As an innovative and creative sales and marketing professional, Cauchi understands the various markets throughout the Asian region and is acutely aware of cultural sensitivities, the dynamics of the Asian travel trade and hopes to plug the gaps presented by general sales agencies available in the Asian market.

Delivering Asia will ensure that senior well-trained branding professionals provide the highest standard of accountable service. Delivering Asia will focus on developing brand awareness in the trade and media by providing clients with services such as trade show representaion, corporate presentations, media scheduling, press releases, translations and sales missions within the region. In addition, Delivering Asia will also conduct agency training seminars enabling the agency to sell the customer's product with confidence. Delivering Asia will ensure that the brand demand is created in the field and not from the office. Delivering Asia will ensure that the trade and media will know how to respond professionally and where to find the clients latest information.

Through providing professional, reliable and most of all, accountable service, Delivering Asia's promise will be achieved - to deliver the Asia travel market to the world.

'Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it'...........................Philip Kotler, author of seminal marketing texts.

About Mr. Joe Cauchi

Born in Sydney, Australia, Joe cauchi landed his first job in the travel industry at the tender age of 17. After learning the ropes in a small travel agency, Cauchi was offered a position with Thomas Cook Australia which trained him in global travel management including the opening of new offices throughout Australia.

This career move paved the way for his subsequent decade long tenure with Singapore Airlines. In the 10 years with them, Cauchi obtained multi-faceted exposure in various sales and marketing positions. He was based in Sydney responsible for the Australian market.

Eager to develop into an all-round travel executive, Cauchi took up the role of Director of Marketing for The Beaufort Darwin. With his experience in the travel agency and airlines, Cauchi turned in the first operating profit for the hotel. After 2 years at The Beaufort Darwin, Cauchi was chosen to open the group's deluxe resort hotel in Sentosa, Singapore. This was the beginning of Cauchi's career in Asia. Cauchi's success lay in the fact that the hotel was attracting acclaim as a premier meeting and incentive venue.

Ho Chi Minh City, Vietnam, beckoned in 1995. Cauchi was appointed Director of Marketing of the OMNI Saigon, it was then highly regarded being Vietnam's first international hotel. After 3 years in Vietnam, Cauchi was transferred to Hong Kong and given the task of consolidating the sales and marketing function of the three Marco Polo hotels in Hong kong. In one of the most challenging periods in recent economic history Cauchi reorgainised reservatioins, intoduced new systems and combined new technology to achieve sucess.

What next? Delivering Asia is Cauchi's promise of professional, reliable and accountable sales and marketing solutions to travel and hospitality companies seeking to develop the Asia market. "With my knowledge and experience of the travel and hospitality industry and my many years in Asia, I want to help companies gain a foothold in this lucrative market. It is no longer news that Asia presents the largest growth for outbound travel. Delivering Asia will ensure that companies do not miss out".