Utell Introduces Customer Learning

Optimising distribution marketing in meeting the demanding needs of today’s challenges in hospitality industry

Utell introduces its new Customer Learning Programme for hotels to maximise their reservations performance from the global distribution channels.

In meeting the dynamic demanding needs of today’s challenges in the hospitality industry, Utell Customer Learning combines the knowledge of distribution channels and yield management to help Utell member hotels keep pace with new technology, new consumers and changing distribution channels. The programmes will feature:

- Instructional-based product training

- Business Improvement Programmes – Utell University

- Licensing Utell training services

- Enhanced Instructor-based training

- Web – enabled training, “anytime, anyplace” situations.

The first of the planned instructional training series to be launched, “Optimise Your Room Revenue”, is designed to educate and assist Utell hotel members in optimising room revenue and improve RevPAR (revenue per available room). The training will also assist hotel staff in understanding how to increase business into their properties through Utell’s range of services and products.

Through this series, member hoteliers will be able to identify and manage the room revenue strategy that works for specific hotels. Courses include yield strategy assessment, defining data sources, targetting customers, pricing / rate plans, increasing market share, forecasting and action planning.

Kelvin Seah, senior vice president, Utell, Asia Pacific, said, “In our business of managing a hotel central reservation system and channel distribution, competencies in system / technological knowledge are the basic skills essential to give us a competitive edge in growing market share and profitability. The introduction of Customer Learning by Utell ensures that member hotels are trained and well equipped to better understand and optimise from this area of channel marketing. Transferring this critical knowledge to our member hotels is an example of Utell’s commitment to helping our members achieve greater business success.”

For more details on registration, please contact your local Utell office or email Utell Customer Learning at ms.aspac@pegs.com