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KLM LAUNCHES NEW CATERING SERVICE ON EUROPEAN FLIGHTS

Travel News Asia Date: 19 June 2001

KLM Royal Dutch Airlines today announced the launch of new Business and Economy Class catering products on the greater majority of their intra-European routes as from tomorrow, June 20.

KLM continually monitors the wishes and opinions of its passengers. KLM passengers traveling on the airline’s European routes, questioned in a recent survey, voiced their preference for swift and efficient catering, serving fresh food. KLM’s new catering line, “Europe 2001,” meets these preferences, while taking requirements such as flavor, quality, presentation, selectivity, choice, and practical feasibility into account. The new line was tested successfully in a trial run earlier this year, paving the way for tomorrow’s launch on flights lasting less than 100 minutes.

The meals service presented to Business Class travelers will feature a full-meal salad, served with a bread roll and a wrap. Fresh apple or grapefruit juice will be available on flights departing before 10:00 hours, as well as orange juice. Passengers departing later in the day will be offered a glass of rosé. Additionally, travelers will be provided with linen napkins, and the small teacups replaced by large mugs.

Economy Class travelers have a choice out of two sandwiches, one of them vegetarian. A sparkling white wine has been added to the drinks available, and the choice of fruit juices on breakfast flights will include orange, apple and grapefruit, and a “Flavour of the Flight.”

The new catering service will first be introduced on flights between Amsterdam and European cities lasting less than 100 minutes. These include Frankfurt, Geneva, Gothenburg, Hamburg, Copenhagen, London (Heathrow), Munich, Paris, Prague, Vienna and Zurich. In due course the new catering service will be extended to include flights lasting longer than 100 minutes. KLM’s regional airline partners providing their own catering service will continue to serve their own products.

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