Hard Rock Hotels Chooses Trust International As Central Reservations Provider

TRUST International, a member of the Bertelsmann Group and a global provider of reservations technology for the hospitality industry, today announced the company has been chosen to provide reservation technology solutions to Hard Rock Hotels. Among the services TRUST will provide to the hotel properties in Las Vegas, Orlando, Bali and Pattaya, Thailand, include full service reservation solutions including GDS and Internet distribution as well as voice reservations and database management and reporting.

TRUST will also act on a consultancy basis to guide Hard Rock Hotels in consolidating all of its reservations under a single DJ chain code in all major global distribution systems to support additional growth. Additional hotels under construction include Chicago, Illinois; Hollywood, Florida and Tampa, Florida. Future locations under consideration for Hard Rock Hotels include destinations such as New York, Los Angeles, Miami, San Francisco, New Orleans, Atlantic City, Puerto Rico and Waikiki.

"The addition of Hard Rock Hotels to TRUST's client portfolio is an important move for our company into the boutique-range hotel market with high brand recognition. We are applying our experience in technology development across multiple hotel markets. More upmarket and niche hotels are looking to TRUST to collaborate with them on a consultancy basis to help build and support their technology infrastructure," stated Connie Rheams, President of TRUST in the Americas.

"Hard Rock Hotels selected TRUST for the global reach of its distribution network. Our hotels are currently located in Asia and North America and we are looking at opportunities to expand into Europe. We will fully utilize the large customer database behind our Hard Rock Cafes to cross-market our hotel brand. There are distinct marketing plans in place to integrate the success of one brand into the other. TRUST's database management and reporting tool, TRUST View, will provide us with the capability to do so," said Jim Biggar, Senior Director of Hard Rock Hotels and Resorts.

The contract is effective as of immediately and covers future expansions of the Hard Rock brand worldwide.