DIC PLEDGES SUPPORT FOR SUMMIT DUBAI

Summit’s second business forum to bridge gap between business and e-business understanding – Dubai, October 2-3 2001

The second Summit Dubai business symposium is set for a repeat performance as it kicks off a busy season this October following the commitment of Dubai Internet City (DIC) and other leading blue chips, according to conference organisers, Global Management Consultants.

"Positioned to bridge the knowledge gap between business and e-business, Summit Dubai has already gained the support of Dubai Internet City, Accenture, ASP Gulf, Bywater and Oracle, among others," said Saira Azhar, chief executive officer of Global.

For the second year running, DIC is to deliver a keynote presentation likely to support the overriding conference message stressing that e-business implementation is essential for survival in the New Economy.

Azhar acknowledged that a void between business and e-business seemingly exists. She attributed some of the unwillingness of businesses to embrace the e-business lifestyle to a misunderstanding of definitions, saying that e-commerce and e-business are far too often mistaken for each other.

"E-commerce is the buying and selling of goods, whereas e-business is about the way in which traditional business activities are conducted in the web-driven environment," she said, suggesting that Summit Dubai is the forum from which delegates can clarify any misconceptions and close any gap.

"Summit Dubai is not another IT event focussing hardware and software but is about the impact of e-business on business lives," she stressed. "It is about embracing the e-business lifestyle for bottom-line success and about discussing the route to this success with those who know how."

Summit Dubai, scheduled for October 2-3 2001 at Emirates Towers Hotel, is structured in three parts comprising speaker seminars, B2B showcases and workshops. It is expected to attract more than 300 business leaders.