THE WORLD’S LEADING MINIBAR SUPPLIER REVEALS NEW COMPANY NAME AT THE HOTEL SHOW

Electrolux Leisure Appliances, the world’s leading manufacturer of classic and automatic hotel miniBars, now trading as Dometic.

The world’s leading miniBar manufacturer, Electrolux Leisure Appliances, is to introduce its new name Dometic, to the Middle East hotel industry at The Hotel Show between May 20-22 next year.

Though it has a new name, the company retains a 30-year market leadership worldwide.

“Past Hotel Shows provided a great opportunity to meet the good quality visitors that attend the show and we see the 2002 Show as an important part of our communication of the new company name to the leading players in the hotel industry,” said Christofer Lund, regional sales manager, Middle East. “At the same time we will emphasize the continuation of our traditional quality and reliability to the Middle East, which remains one of the fastest growing tourist regions in the four and five star segments that Dometic supplies”.

He said Dometic will also be demonstrating the enhanced and sophisticated Windows software for its automatic miniBars. Hotels will be able to see, at the touch of a button, extensive management reports, sales and product analysis, profit and loss analysis and inventory control systems with technology at the fingertips. The Show will also showcase its wide range of classic miniBars and other in-room products like miniSafes and trouser presses.

It is held under the patronage of H.H. General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defence, and chairman of the Department of Tourism and Commerce Marketing. The Show was purchased by dmg World Media, a subsidiary of FTSE100 company The Daily Mail & General Trust plc last year, and is already benefiting from ambitious international marketing initiatives in the wake of the buyout.

Already a third of exhibiting space has been booked, 50% of this by new exhibitors, including strong local interest. Four new national pavilions, representing Thailand, Lebanon, Taiwan and the Philippines, have been confirmed, representing a substantial number of exhibitors from those countries.

The US, Germany, South Africa, United Kingdom, Italy, France, Australia and Hong Kong have once again taken pavilions and Northern Ireland’s Madini Hotel Work will be the single biggest exhibitor, “With the Hotel Show now under the umbrella of one of the largest exhibition organisers in the Middle East, it enjoys highly specialised global support, ” said Joanne Evans, director of the organizers, Streamline Marketing.

This year’s exhibition attracted 115 exhibitors representing more than 200 companies from 13 countries in Asia, Australia, Europe, the GCC, North America and South Africa. The event also attracted over 3,500 quality visitors from the Middle East hotel industry.

The Hotel Show’s international exhibitor line-up will include manufacturers in air conditioning, audio visual, video conferencing and sound systems, bathroom supplies and bed linen, building materials, cutlery and crockery, carpeting and curtains. Also on show will be producers of computer hardware and software, fitness, spa and pool equipment, buses, vans and limousines, landscaping services, management and reservations systems, telecommunications systems, uniforms, and dozens of other products and services vital to a hotel’s day-to-day running.