Utell Aims To Achieve Greater Heights

"New Horizons. Reach for the Stars."

Discover more at the Utell Customer Conference 2001

“New Horizons. Reach for the stars”, the theme that echoes Utell’s recent transformation in its corporate look and enhanced brand offerings will be presented at the Utell Customer Conference 2001. The conference will be held at Sofitel Central Plaza Bangkok, Thailand from 1 to 3 July 2001. Utell, a Pegasus Solutions Company (Nasdaq: PEGS), is the hotel industry's largest third-party marketing and reservations provider.

Approximately 200 hotel delegates will be expected in Bangkok for this conference. The conference provides participants access to essential information on competitive industry trends and distribution channel management strategies. Designed to stimulate interests and discussions are topics on relationship marketing with consortias, e-business, traditional and web-based marketing products and services. Through revenue and yield management seminars, hotel delegates will gain insights on the best effective ways to enhance and optimise on revenue per available room.

Other highlights of the conference include upshots and accomplishments to-date of Pegasus Solutions' acquisition of Utell, as well as the benefits that member hotels can derive and leverage from Utell's affiliation with Pegasus.

Commented Mr Kelvin Seah, senior vice president of Utell Asia Pacific, “The Utell Customer Conference is a must for hoteliers who are serious about the current and future direction of the hospitality industry. As we ride the new millennium, focus continues with the reinvention of Utell into a brand that is highly distinguished and highly desirable by our customers. Through this conference, hotel delegates will be able to discover the uniqueness and value of the products and services the "new Utell" brings. The robustness and scaleability of our improved UNISON Central Reservations System (CRS), for example, not only gives member hotels level-playing field technology with international hotel groups, but it further provides competitive technology system advantage. The conference is also a good platform for Utell to interact and hear from our customers."

Added Seah, “The Utell Customer Conference in Bangkok was evolved out of its Annual Global Conference. The selection of Bangkok as the conference venue was primarily intended to provide easier access and greater participation for members from the Asia Pacific Rim. The conference promises to be global, relevant and rich in content of information and we invite you to come and build your business with Utell!"


--------------------------------------------------------------------------------