International Companies to launch innovative products at Hotel Show in Dubai

When hotel owners, suppliers, operators and developers attend this year’s Hotel Show, 17-19 May at the Airport Expo Dubai, among the diverse products and services they will see is Aqua Massage and Loucania, both making their Middle East market debut at the show.

Aqua Massage offers a revolutionary way to experience a traditional massage. Clients remain fully clothed and dry throughout the treatment. By lying in the device, similar to a tanning bed and within a waterproof acrylic canopy that conforms to the body shape of the user, a full surface massage is given on three sides of the body.

Thirty-six pulsating water jets can provide a relaxed two cycles per second or an invigorating ten cycles per second. Pressure, water temperature and pulsations can be adjusted to suit the client and a 20 minute massage with Aqua Massage claims to be equivalent to a 60 minute traditional massage.

Another exhibitor at the Hotel Show is Loucania, producers of porcelain articles for catering purposes. Exporting to more than 40 different companies, Loucania makes platters, dishes and bowls out of hard porcelain that are suitable for buffet, table-top or kitchen use. The products are designed with durable wedges and handles, enabling them to withstand frequent handling. The size and versatility of the company means that Loucania can develop small or large ranges and can work on specific products which are often supplied exclusively.

Dubai’s hospitality industry is constantly expanding, with plans to build at least 200 luxury hotels and resorts within the next five years. The reconstruction of Iraq is also expected to present major new opportunities for hotel developers and suppliers, while other developments underlining the scope of Middle East hotel expansion include Bahrain’s $1 billion Amwaj Islands Project and Oman’s $300 million Al Sawadi Resort.